Xerox Enters the Production Digital Color Cutsheet Inkjet Market

Posted on by Dave Erlandson | No Comments »

At the drupa media day Xerox announced they will have their new color cutsheet inkjet press, the Brenva HD Production Inkjet Press on display at drupa.

Xerox Brenva HD Production Inkjet Press

The Brenva HD has the following features

  •  182 ppm letter/197 ppm A4
  • Aqueous pigment inks
  • 60-220 gsm (16 lb bond to 80 lb cover), uncoated or inkjet coated stocks
  • iGen frame and sheet size 14”x20.3”
  • Duty cycle of 6 million pages per month
  • List price of $650K (including one sheet-feed module, a FreeFlow Print Server, the printer module, and one Xerox Production Stacker)

No details were released on resolution. And no word on running costs.

Xerox has stated the press is well suited for direct mail, books and transactional printing – positioning it to compete with the Canon VarioPrint i300 and the Delphax elan.  This a different market segment from the B2 size KM-1/IS 29 and Fujifilm Jet Press 720S which are aiming for the offset quality market.

With all the talk about B2 size presses, it was interesting that they opted to use the iGen frame and sheet size 14”x20.3”.  This is a similar strategy taken by Canon with i300 that enabled them to utilize existing finishing and transport components, which shortens development time for complete solutions.

Media is always an issue with inkjet presses and this press will be no exception.  Initially it will run uncoated or inkjet treated and weights from 16 lb bond on up to 80 lb cover. No doubt users will be asking to run heavier stocks.

It’s interesting that a couple of the first applications for the Canon i300 were to replace volume printed currently on several iGens. There is a big cost savings if the quality requirements can be met.  So it wasn’t offset to digital rather it was digital toner to digital inkjet that was the driver.  And Xerox will now be in position to capture volume from both offset and digital toner.  I’m looking forward to seeing the press in action at drupa.

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