Ten Thousand Villages Supports Stores with Web-to-Print

Posted on by Christine DeLooze | No Comments »

Business Objectives: Business Objectives: Ten Thousand Villages is an exceptional source for handmade gifts representing artisans in Asia, Africa, Latin America and the Middle East. One of the world’s largest fair trade organizations, the company strives to improve the livelihood of disadvantaged artisans in 38 countries. The company has 80 branded Ten Thousand Villages fair trade retail stores throughout the United States.

In the past, the Ten Thousand Villages marketing department had to create and design individual marketing collateral for each store. Due to limited employee resources, they needed a new solution that would:

  • Empower stores to create and personalize their own marketing collateral, letterhead, postcards, and business cards
  • Retain corporate control over the design and brand integrity
  • Allow corporate to create spending budgets for each store and track on the site
  • Allow stores to upload and manage customer mailing lists

 

Results: An online marketing management portal was developed for Ten Thousand Villages by their service provider, The Standard Group. The deployment of this portal has achieved the following:

  • Streamlined the ordering and production of marketing collateral
  • Empowered individual stores to create collateral that meets their specific needs while reducing the workload on the corporate marketing department
  • There are currently eight products on the site,

with multiple versions of each product

  • Within a few of months of the portal’s launch 188 unique orders were placed and delivered to 29 different states
  • Custom web development and CSS styling were used to create a site meeting Ten Thousand Villages’ design requirements

 

Read more about how this campaign was structured and why it succeeded.
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Client Ten Thousand Villages
www.tenthousandvillages.com
Service Provider The Standard Group
www.standardgroup.com

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