Everyone loves a good story – it’s hardwired in the human race. Your customers want to hear them too – tales of challenge, adventure, brave new ideas, paths to glory and ultimate triumph. And you’ve got stories to share – lots of them. Maybe not quite as exciting as “Weasels Ripped My Flesh” (1956 Man’s Life Magazine) but probably a lot better for business.They’re called Case Studies – classic stories of marketers conquering almost insurmountable sales goals, achieving success with pared-back budgets,inspiring loyalty from hordes of customers – all with YOUR help.
Share one of these babies with new customers and they’ll be eating out of your hand in no time. Or expressed with a bit more professionalism – you’ll have gained substantial credibility.
So how do you get some great case studies on your projects, published by an extremely reputable industry source (NOT Man’s Life)? Submit them to PODi. It really is easy – give us the facts, and if your outline is accepted, we do the interviews and write the case study. Enter as many as you like, submission is free. You get published in our prestigious database, plus your case study could be featured in other industry publications like Printing Impressions, Quick Printing, Seybold Report, or PrintintheMix. You’ll also be eligible for our 2012 PODi Best Practice Awards – winners are invited to our AppForum to speak, and are often asked to present at one of our webinars.
|Having trouble convincing your customers to share their stories and dramatic results? For heaven’s sake – Never ask the client to do it for you as a favor. That’s like being crushed by 20 feet of coiling cobra! It should be all about them – getting them visibility, positioning them as thought leaders, helping them achieve prominence in their industry. With you (or PODi) doing all the heavy lifting.The second most important strategy is to negotiate early. Make sure you and your client agree on what success will look like, and if the program meets its goals, how you can both win with the results.
In many cases, this can actually be part of your agreement. Here’s an article from PODi with ideas for handling these negotiations. There’s also a great piece by Paul McKeon from Marketing Profs with more easy tips.