Archives by Tag 'web-to-print'

Video: How to Become a Campaign Execution Provider with EFI OPS

Last updated: Wednesday, August 14, 2013

Have you ever pitched providing marketing services to an agency or marketing department and seen a reaction on their face that says: “Is my printer really qualified to design marketing campaigns?” “Hey wait; marketing services is my job – what I really want is to integrate them with direct mail.” After reviewing EFI OPS, I [...]

Creating Value Strategies: Print On Demand

Last updated: Tuesday, June 25, 2013

Since 2008 offset print volumes in North America have declined by nearly 30%, while color digital printing in the production market has nearly doubled to 67 billion pages in 2012. So despite the overall market decline those companies focusing on opportunities enabled by color digital printing have been part of a large growth trend. The [...]

Printer Presence: Way Beyond Web-to-Print

Last updated: Wednesday, March 27, 2013

Printer Presence by Firespring is a cloud-based website solution that provides printers with a professional online presence along with web-to-print and other related services. I interviewed Tawnya Starr, President of Printer Presence, at PODi’s AppForum in Las Vegas. She shared some insights about how the product has evolved, where it is headed, the kinds of [...]

Case Study: Cedar Graphics’ Innovative Package Illustrates the Power of Cross-Media and Web-To-Print

Last updated: Monday, February 11, 2013

Cedar Graphics wanted to gain the attention of advertising agencies and print buyers. Their cross-media campaign achieved a 10% response rate with recipients visiting a personalized landing page and completing an online survey about their printing needs.


Last updated: Monday, November 26, 2012

As companies look for ways to grow the digital printing portion of their business, they’re finding multiple options. And this is great news. Every company is different. Not every company that adopts digital printing needs to become a marketing solutions provider. One of the strategies I really like is when a company re-engineers a process [...]


Last updated: Monday, April 30, 2012

As we saw last time, the overall volume of print is in decline and printing companies are scrambling to find strategies to not only survive, but to grow revenue and margins. What are Companies Doing? Acquire competitors Become the low-cost producer for a niche Add new services complementary to print Use technology to change the [...]

Ten Thousand Villages Supports Stores with Web-to-Print

Last updated: Monday, April 9, 2012

Business Objectives: Business Objectives: Ten Thousand Villages is an exceptional source for handmade gifts representing artisans in Asia, Africa, Latin America and the Middle East. One of the world’s largest fair trade organizations, the company strives to improve the livelihood of disadvantaged artisans in 38 countries. The company has 80 branded Ten Thousand Villages fair [...]

Ideas that Work for Dealers: Online Marketing Resource Centers

Last updated: Monday, November 28, 2011

Challenge: Supporting the marketing needs of dealers To promote sales of their products, manufacturers need to provide their dealer networks with marketing materials that support the purchase process and continue the post-purchase conversation. Challenges that marketers face in trying to provide this include: Customizing collateral for local needs Maintaining brand control and ensuring professional quality [...]