Archives by Tag 'vertical market'

What does an online PODi course look like?

Last updated: Thursday, May 19, 2016

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company If you’ve never attended a PODi Institute course, you probably have no idea what they are like. They consist of presentations, interactive discussions, homework assignments, and interactive coaching on work students have turned in. Oh, and the topics are valuable and interesting as well. [...]

Top Mistakes Made by Companies Selling Print to Not-for-profits

Last updated: Thursday, August 13, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Not-for-profits represent a huge market segment with 1.5 million non-profit organizations representing $1.6 trillion in the U.S. alone. Ted Raymond, Principal at Allegra Marketing and Print, is an expert at selling to this market with considerable success. When I asked him what he sees [...]

I Never Knew These Social Media Tricks

Last updated: Thursday, June 25, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company I was interviewing John Leininger about his upcoming PODi Institute course and in just a few minutes he made me really think hard about how I’m using social media. In fact, even though it’s all related, once he asked his first questions we never [...]

If you need to digitally print a LOT of books, you should check this out

Last updated: Wednesday, August 27, 2014

I recently did a product briefing on Canon’s Oce PRISMAproduction Professional Book Module and it is a pretty impressive automated digital book production workflow solution. The catch is that you probably need to be digitally printing many hundreds or thousands of books per week to justify the investment. However, you should read on if you [...]

Caslon Releases New 1-to-1 Response Rate Report

Last updated: Monday, September 17, 2012

My eldest daughter recently started her freshman year of college and my younger daughter, who is in her junior year of high school, is beginning her college search process. Interestingly my younger daughter is getting a lot of mail from schools that might have interested her older sister. The problem is her interests are completely [...]

Case Study: Cross Channel Event Marketing

Last updated: Tuesday, August 7, 2012

  Business Objectives: Boelte-Hall, a print service provider offering cross channel marketing solutions, has been a participant in the Ag Media Summit (AMS) since its inception in 1999. The Summit is the largest gathering of crop and livestock media professionals in the U.S. The agricultural market is a key vertical market for Boelte-Hall and they [...]

AlphaGraphics Promotes Wide Format with “Dream Big” Campaign

Last updated: Tuesday, October 4, 2011

Business Objectives:   AlphaGraphics in the Cultural District was looking to boost sales and profitability in large format printing, so they invested in new equipment to enable them to reach their goals. Their main objective for this campaign was sales generation, and networking is always a part of that. They wanted to get people into their [...]

Ideas for Non-Profits: Strengthening Bonds with Donors

Last updated: Tuesday, August 23, 2011

Engaging existing donors, volunteers and supporters is critical to the operation of not-for-profit organizations. According to the Association of Fundraising Professionals’ 2010 Fundraising Effectiveness Survey Report, “For every $4.50 the nonprofit organizations gained in upgraded, new, and recovered gifts, a little more than $6 was lost in downgraded and lapsed gifts. For every 5.4 new [...]

Marketing Solutions for the Dealer Channel

Last updated: Monday, July 4, 2011

Marketers are being asked to do more with less, and nowhere is the challenge more apparent than when managing marketing communications for a far-flung network of dealers. PODi has just completed an analysis of our case study database to see how relevant marketing powered by online marketing resource centers is being used by innovative marketers [...]

Selling to Verticals – Fundraising Solutions for Education

Last updated: Monday, June 27, 2011

Anyone familiar with me knows that I dearly love my alma mater, which will remain nameless here so as not to incriminate them. I was recently disappointed with a letter I received requesting donations to the College of Arts & Sciences Annual Fund. The letter begins by saying how important experiences outside the lecture hall [...]