Archives by Tag 'solutions for non-profit'

What you need to know about selling marketing services to Non-Profits

Last updated: Thursday, March 6, 2014

The other day we received and reviewed Lawrence Henze’s keynote presentation on How to Win Business with Non-profits and I am impressed with what he’s going to cover. He has some great insights for anyone selling marketing and campaign services to this sector. Without spoiling his presentation, here are a few nuggets I really liked:

SOLUTIONS FOR THE NON-PROFIT SECTOR

Last updated: Monday, November 19, 2012

There are over 1.8 million non-profit organizations in the U.S. And direct mail is still the favored medium for non-profits. In 2010 approximately 17% of the US bulk mail sent, roughly 11 billion pieces, was related to the non-profit sector. Direct mail in the non-profit sector is: The top driver in soliciting (single gift) donations [...]