Archives by Tag 'Social Media Marketing'

Dr. Leininger Helps Companies Target Top Prospects

Last updated: Thursday, July 9, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Every salesperson hates cold calling and everyone hates receiving irrelevant calls and direct marketing. So, how do you identify and connect with the top prospects to ensure your sales and marketing activities target the right companies and people? Dr. John Leininger, professor in the [...]

I Never Knew These Social Media Tricks

Last updated: Thursday, June 25, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company I was interviewing John Leininger about his upcoming PODi Institute course and in just a few minutes he made me really think hard about how I’m using social media. In fact, even though it’s all related, once he asked his first questions we never [...]

And for the Marketing Services Providers in the Audience: Campaign Management from Konica Minolta

Last updated: Monday, November 25, 2013

Most of my product briefings have focused on production workflows but here’s one looking at the marketing services side of the business. Producing a stack of postcards is a commodity business, printing and mailing some drops of personalized mailings is more interesting, but running a multi-channel campaign with personalized content and offers becomes a whole, [...]

Social media drives new revenue for PIP Triad

Last updated: Friday, November 1, 2013

PIP Triad, a print service provider in North Carolina was interested in expanding its marketing reach and expanding its service offerings to include marketing services.  They did both by hiring Jessica Byerly. Jessica is the marketing director for PIP Triad and is a social media wiz.  She handles social media marketing for her company and [...]

Pinehurst Golf Academy Drives Results with Personalization

Last updated: Tuesday, June 7, 2011

Business Objectives Pinehurst Resort, a historic golf resort located in North Carolina, wanted to drive enrollment in its Pinehurst Golf Academy. They decided to address their audience – prospects from their own database and a purchased list of golf enthusiasts – through a personalized campaign with multiple touchpoints across many different communications channels.     [...]

Why Marketing with Social Media is like Playing a Theremin

Last updated: Tuesday, May 3, 2011

All my fellow Dr. Who geeks are familiar with the otherworldly sounds of the theremin, the very first electronic instrument. But have you ever seen it played? The artist never touches it – they simply stand next to it, making a series of almost imperceptible motions, as if they were coaxing the music out of [...]