Archives by Tag 'response rate'
Last updated: Monday, December 5, 2011
Business Objectives: As a leading manufacturer of marine engines, Mercury Marine relies on a network of over 4,500 independent dealers to promote its product line. As is the case with many manufacturers, marketing budgets are limited to national campaigns while the local marketing is initiated by dealers and supplemented with co-op dollars. Mercury’s challenge was [...]
Last updated: Monday, June 20, 2011
I had an eye-opening conversation with a PODi member today about having his company’s case studies published in the PODi database. “We created a great program, and doubled the response rate my customer had been getting. We used some really innovative techniques. But PODi wouldn’t be interested in publishing it,” he told me. “It wasn’t [...]