Archives by Tag 'QR codes'

When is an in-plant not an in-plant?

Last updated: Thursday, December 4, 2014

Just before Thanksgiving I visited a printing company called Labels in Motion. Labels in Motion is a label printing company which uses a Xeikon 3500 to service a wide range of industries such as food services, industrial, beauty products, cleaning supplies, marketing and others with their number one client, by far, being Xymogen – a [...]

Are QR Codes Dead?

Last updated: Thursday, March 20, 2014

A terrific new study released by Nellymoser (Mobile Activation Study 2013) provides an in-depth analysis of how the top US circulating magazines are employing technology to link directly to mobile (tablet or phone) in order to add more value to the reader. The report indicates that the number of magazines using technology to link to [...]

What is Cross-Media?

Last updated: Monday, January 21, 2013

I was recently asked to define the term “Cross-Media” and so this is just my own view. Cross-media means different things to different people. And to some people (important ones for digital printers) it means nothing at all.

Ghosts of Marketing Campaigns Past

Last updated: Monday, August 13, 2012

Do you ever revisit your marketing programs a year or even two later? Sometimes, in the midst of all the stress, deadlines and craziness, we miss the coolness of what we create. It can be such a pleasure to go back and see it again with fresh eyes. I’m reminded of this now, after a [...]

PART TWO: IN SEARCH OF PROFITS – BUSINESS STRATEGIES FOR TODAY’S MARKET

Last updated: Tuesday, April 24, 2012

As we saw last time, the overall volume of print is in decline and printing companies are scrambling to find strategies to not only survive, but to grow revenue and margins. What are Companies Doing? In Part 1, we’ve already explored the first three strategies: Acquire competitors Become the low-cost producer for a niche Add [...]

Good Sports Outdoor Outfitters Uses Cross-Channel Marketing to Generate Store Traffic and Sales

Last updated: Monday, January 16, 2012

Business Objectives:   Good Sports Outdoor Outfitters is a family owned specialty retail store operating in San Antonio, Texas for over 25 years. During 2010, Good Sports expanded its business by opening an outlet store and was developing plans for an online shopping website. To be successful in the expansion and to build its business, Good [...]

Meet Herman & See Personalized Video in Action

Last updated: Sunday, December 18, 2011

Marketing for the AppForum conference gives us the chance to actually try out some of the very exciting technology and new cross media strategies we feature at the event. Last year it was QR codes and augmented reality with our tie-in to the award-winning Tissot Watches campaign. This year it’s integrated cross media and XMPie’s [...]

Little Rock Convention & Visitors Bureau “Savor the City” Campaign

Last updated: Monday, September 5, 2011

Business Objectives: The Little Rock Convention & Visitors Bureau(LRCVB) supports organizations in the Little Rock, Arkansas area that benefit from travel, entertainment and convention business. In the autumn of 2010 they worked with CustomXMand developed the “Savor the City” campaign to: Increase awareness of and drive traffic to participating restaurants Provide patron demographic information to [...]