Archives by Tag 'PODi'

PODi Brings Content to GRAPH EXPO

Last updated: Monday, September 10, 2012

What do you get when you cross the organization with the world’s largest production digital printing case study library with the largest and most exciting display of ‘live’ running equipment in the Americas? Join us in Chicago to find out! PODi will be at Graph Expo for the first time ever with a 2,400 square [...]

When we say ‘Become a Solutions Provider’, this is what we mean

Last updated: Monday, July 23, 2012

Selling print is a commodity business. In search of higher margins, the mantra is to become a Solutions Provider, aka Marketing Services Provider. Unfortunately the terminology seems to take on many meanings and the message gets diluted. I’ve visited dozens of printing companies over the last few years and most say they want to become [...]

Call for Case Studies! Prove it with a PODi case study

Last updated: Sunday, June 10, 2012

You know you can handle your customer’s program. You’ve done similar campaigns before, and with great results. You can tell them about it, you can show them your data. But they demand more – this is a big decision for them. It’s not just data and numbers.  They want to trust you. Or else. Don’t [...]

Sales Tips from the Top: Qualifying Prospects

Last updated: Monday, May 14, 2012

One of the challenges in prospect qualification is knowing if you’re talking to the right person. How do you avoid spending a lot of time with someone who cannot make a decision on your proposed solution? Sales expert and president of Digital Innovations Group Kate Dunn and PODi’s Dave Erlandson discussed this at a recent [...]

PART THREE: IN SEARCH OF PROFITS – BUSINESS STRATEGIES FOR TODAY’S MARKET

Last updated: Monday, April 30, 2012

As we saw last time, the overall volume of print is in decline and printing companies are scrambling to find strategies to not only survive, but to grow revenue and margins. What are Companies Doing? Acquire competitors Become the low-cost producer for a niche Add new services complementary to print Use technology to change the [...]

PART TWO: IN SEARCH OF PROFITS – BUSINESS STRATEGIES FOR TODAY’S MARKET

Last updated: Tuesday, April 24, 2012

As we saw last time, the overall volume of print is in decline and printing companies are scrambling to find strategies to not only survive, but to grow revenue and margins. What are Companies Doing? In Part 1, we’ve already explored the first three strategies: Acquire competitors Become the low-cost producer for a niche Add [...]

Pinehurst Golf Academy Drives Results with Personalization

Last updated: Tuesday, June 7, 2011

Business Objectives Pinehurst Resort, a historic golf resort located in North Carolina, wanted to drive enrollment in its Pinehurst Golf Academy. They decided to address their audience – prospects from their own database and a purchased list of golf enthusiasts – through a personalized campaign with multiple touchpoints across many different communications channels.     [...]

Selling Solutions Part 3 – Ensuring Customer Success

Last updated: Tuesday, May 24, 2011

Selling solutions is different from selling traditional printing, and it requires a different sales approach. Instead of focusing on price, delivery, and print quality, Solution Sales is based on understanding the role print plays in the client’s overall business. In this final segment of our three part series on Strategic Solutions Sales (S3) we’ll examine [...]

Getting Started with Selling Solutions: Part 2 – Winning the Sale

Last updated: Monday, May 16, 2011

Selling solutions is different from selling traditional printing, and it requires a different sales approach. Instead of focusing on price, delivery, and print quality, Solution Sales is based on understanding the role print plays in the client’s overall business. In part two of this three part series we’ll cover Winning the Sale. We’ll also introduce [...]

Cross Channel Marketing Drives Girl Scout Cookie Program Participation

Last updated: Tuesday, May 10, 2011

Business Objectives The annual cookie program is a major fundraiser for the Girl Scouts of the Minnesota and Wisconsin River Valleys Council (River Valleys). Encouraging Scout participation is critical to the success of the program. In the past, staff had provided vital information through a monthly email that only reached the parents or troop leaders. [...]