Archives by Tag 'PODi members'

Ten Thousand Villages Supports Stores with Web-to-Print

Last updated: Monday, April 9, 2012

Business Objectives: Business Objectives: Ten Thousand Villages is an exceptional source for handmade gifts representing artisans in Asia, Africa, Latin America and the Middle East. One of the world’s largest fair trade organizations, the company strives to improve the livelihood of disadvantaged artisans in 38 countries. The company has 80 branded Ten Thousand Villages fair [...]

Miami University Proves Value of Relevant Marketing for Student Recruitment

Last updated: Monday, March 5, 2012

Business Objectives: Miami University had revamped its Honors Program to give students the opportunity to shape their studies and explore interests beyond the traditional classroom. Eager to increase awareness of—and enrollment in—its cutting-edge program, Miami University needed a cutting-edge strategy to: Prove that customized, data-driven direct marketing generates more interest among the targeted audience—high potential [...]

DoubleTree by Hilton Supports Properties with Marketing Resource Center

Last updated: Wednesday, February 8, 2012

Business Objectives:   DoubleTree by Hilton has more than 250 hotel properties around the world. DoubleTree wanted to simplify procedures to make it easier for properties to order the things they need. They needed a solution that would provide: A single sign-on, brand-controlled, content management site to share information   An easy-to-use, real-time, template-driven web-to-print and [...]

In-plants as Visionary Leaders: Grab the Opportunity & Run with It!

Last updated: Sunday, January 22, 2012

There is a very real opportunity for forward-thinking in-plant managers to position their operations as visionary leaders within their companies, universities or agencies. It’s happening all the time in the commercial printing world. No longer defining themselves simply as print service providers, commercial printers are working hard to transition into marketing service providers. It’s a [...]

Good Sports Outdoor Outfitters Uses Cross-Channel Marketing to Generate Store Traffic and Sales

Last updated: Monday, January 16, 2012

Business Objectives:   Good Sports Outdoor Outfitters is a family owned specialty retail store operating in San Antonio, Texas for over 25 years. During 2010, Good Sports expanded its business by opening an outlet store and was developing plans for an online shopping website. To be successful in the expansion and to build its business, Good [...]

Mercury Online Marketing Dealer Network Solution

Last updated: Monday, December 5, 2011

Business Objectives:   As a leading manufacturer of marine engines, Mercury Marine relies on a network of over 4,500 independent dealers to promote its product line. As is the case with many manufacturers, marketing budgets are limited to national campaigns while the local marketing is initiated by dealers and supplemented with co-op dollars. Mercury’s challenge was [...]

AlphaGraphics Promotes Wide Format with “Dream Big” Campaign

Last updated: Tuesday, October 4, 2011

Business Objectives:   AlphaGraphics in the Cultural District was looking to boost sales and profitability in large format printing, so they invested in new equipment to enable them to reach their goals. Their main objective for this campaign was sales generation, and networking is always a part of that. They wanted to get people into their [...]

Nonprofits Lead 2011’s List of Top 50 Direct Mailers

Last updated: Monday, September 19, 2011

Target Marketing has published their list of 2011’s top 50 mailers . It’s always interesting to note which vertical markets have the top mailers. This year’s results: (Note: list adds to 52 because two organizations are nonprofit/media) The list is dominated by nonprofits and media. Media are companies like The New York Times Co., [...]

Selling to Verticals – Fundraising Solutions for Education

Last updated: Monday, June 27, 2011

Anyone familiar with me knows that I dearly love my alma mater, which will remain nameless here so as not to incriminate them. I was recently disappointed with a letter I received requesting donations to the College of Arts & Sciences Annual Fund. The letter begins by saying how important experiences outside the lecture hall [...]