Archives by Tag 'PODi members'

Influence the Industry and Compare with Your Competition

Last updated: Friday, March 14, 2014

The 2014 PODi Production Workflow State of the Industry Survey is underway and I especially want the readers of this blog to participate. Hundreds of you read these articles every week, indicating that you have a clear interest and understanding of production workflows. Everyone who completes the survey will receive the analysis report as well [...]

New Content-driven PODi Website Keeps You Up to Date

Last updated: Thursday, February 6, 2014

Go to www.podi.org today and you’ll see some major changes. It’s gone from a static, generic page to an up-to-the-minute content-driven design highlighting the latest, relevant PODi materials based upon your area of interest. In other words, PODi has always been about high-quality content such as our 500+ case study library, workflow product briefings, reports, [...]

Case Study: Mitsubishi Fuso Truck Dealers Use Online Marketing Portal

Last updated: Monday, January 7, 2013

Business Objectives Mitsubishi Fuso Truck of America (MFTA) offers diesel-powered, medium-duty cabover trucks through more than 200 dealer locations throughout the United States, Canada, and Puerto Rico. In preparation for the launch of a new product line, MFTA wanted to create a new web-based marketing portal to replace an existing site which was under-utilized by [...]

Case Study: ScottishPower Welcome Programme

Last updated: Monday, December 3, 2012

Business Objectives ScottishPower is a major utility company in the UK supplying gas and electricity services to more than 5 million customers. The UK’s consumer energy supply sector is highly competitive and consumers can switch suppliers with ease: between 8 and 10 million do so each year. But attrition rates, especially during the first few [...]

Manage Complex Cross-Media Campaigns with a Smart Marketing Platform

Last updated: Tuesday, October 9, 2012

Business Objectives Zodiac Pool Systems required a cost-effective and easy-to-implement marketing platform that could improve efficiency, track results and increase return-on-investment on their existing marketing mix without adding complexity. Support from multiple departments needed to be kept to an absolute minimum during implementation of the solution. Additional budget for new projects was limited, IT and [...]

Caslon Releases New 1-to-1 Response Rate Report

Last updated: Monday, September 17, 2012

My eldest daughter recently started her freshman year of college and my younger daughter, who is in her junior year of high school, is beginning her college search process. Interestingly my younger daughter is getting a lot of mail from schools that might have interested her older sister. The problem is her interests are completely [...]

Case Study: Cost to Raise $1.00 in Donations? $0.07! How Rosemont College Did It

Last updated: Tuesday, September 4, 2012

Business Objectives: Rosemont College is a private liberal arts college with an enrollment of approximately 900 students. Through the use of data analytics and enhanced relevant marketing Rosemont College hoped to improve results for its Annual Fund drive. Objectives for the campaign were: Improve overall participation of alumni in annual fund drive Grow the stewardship [...]

Case Study – HOPELights Personalized Magazine

Last updated: Monday, July 9, 2012

Business Objectives: HOPELights helps individuals and families who have been impacted by special needs diagnoses live happier and healthier lives. It is the first activity magazine of its kind developed specifically to support the sensory needs of “differently-abled” youth. The goals of the magazine are to: Deliver powerful learning strategies for children through the use [...]

Specialty Dentist Grows Referrals Through Personalized Campaign

Last updated: Tuesday, June 5, 2012

Business Objectives: RAMP is a marketing agency that specifically focuses on the marketing needs of dentists. They partnered with Modern Mail to create a campaign for Dr. Wilhelm, a prosthodontist and his practice, Imagine Your Smile/Natural Dentistry by Design. His objectives: • Increase awareness among general dentists in the area • Establish long term relationships [...]

AlphaGraphics Uses Multichannel Campaign to Thank Customers and Community

Last updated: Monday, May 7, 2012

Business Objectives: AlphaGraphics in the Cultural District wanted to mark their tenth anniversary with a celebration that would help build awareness of their services. A multichannel direct marketing campaign was developed that would: Express gratitude to existing customers Reinforce brand image Showcase their multichannel marketing capabilities and creativity Strengthen their partnerships with city leaders Give back [...]