Archives by Tag 'PODi member'

Ghosts of Marketing Campaigns Past

Last updated: Monday, August 13, 2012

Do you ever revisit your marketing programs a year or even two later? Sometimes, in the midst of all the stress, deadlines and craziness, we miss the coolness of what we create. It can be such a pleasure to go back and see it again with fresh eyes. I’m reminded of this now, after a [...]

What’s New at the 2012 AppForum?

Last updated: Tuesday, November 15, 2011

Pulling together a great event is a year-long challenge. It starts at a frustratingly slow pace – but suddenly it starts coming together, taking shape, getting really exciting! AppForum 2012 is finally getting FUN.The agenda is deeper than ever this year. You’ll still hear the latest in Sales and Business Growth Strategies, trends in Digital [...]

Seattle Humane Society Strengthens Relationships with Donors

Last updated: Tuesday, November 8, 2011

Business Objectives:   The Seattle Humane Society (SHS) is a private, nonprofit animal welfare organization that serves the people and animals of King County, Washington with a variety of programs including adoptions, veterinary services, dog training classes, a pet food bank and humane education for children of all ages. For large donors, the SHS Development Office [...]

Ideas for Non-Profits: Strengthening Bonds with Donors

Last updated: Tuesday, August 23, 2011

Engaging existing donors, volunteers and supporters is critical to the operation of not-for-profit organizations. According to the Association of Fundraising Professionals’ 2010 Fundraising Effectiveness Survey Report, “For every $4.50 the nonprofit organizations gained in upgraded, new, and recovered gifts, a little more than $6 was lost in downgraded and lapsed gifts. For every 5.4 new [...]

Attracting New Customers – Ideas that Work for Retailers

Last updated: Tuesday, July 26, 2011

Spending on direct mail is expected to increase again in 2011 and retail is one of the vertical markets expected to drive this growth. As the economy strengthens, more retailers are turning their focus to acquiring new customers. According to Target Marketing’s annual Media Usage Forecast, over 69% of marketers plan to use direct mail [...]