Archives by Tag 'PODi database'
Last updated: Monday, November 28, 2011
Challenge: Supporting the marketing needs of dealers To promote sales of their products, manufacturers need to provide their dealer networks with marketing materials that support the purchase process and continue the post-purchase conversation. Challenges that marketers face in trying to provide this include: Customizing collateral for local needs Maintaining brand control and ensuring professional quality [...]
Last updated: Tuesday, October 18, 2011
This is the second part of our 3-part excerpt from the Caslon white paper: Fundraising Solutions for the Education Market. Fundraising Challenge #2: Increasing the Amount of Donations A key goal among education fundraisers is increasing the amount of revenue received per donor. Ideas that Work: Customize information based on donor history Varying information based [...]