Archives by Tag 'PODi case study'

Stein Mart Drives Store Traffic and Grows Customer Database

Last updated: Tuesday, July 12, 2011

Stein Mart stores offer the merchandise, service, and presentation of a better department store, at prices competitive with off-price retail chains. Stein Mart selected stores from Kentucky, Ohio, and Indiana to participate in a cross-media direct marketing campaign designed to: Increase store traffic through redemption of coupon offers Build database of potential new customers They [...]

You’re Good Enough, Your Work is Smart Enough, and Doggone It, PODi Wants Your Case Study!

Last updated: Monday, June 20, 2011

I had an eye-opening conversation with a PODi member today about having his company’s case studies published in the PODi database. “We created a great program, and doubled the response rate my customer had been getting. We used some really innovative techniques. But PODi wouldn’t be interested in publishing it,” he told me. “It wasn’t [...]