Archives by Tag 'PODi case study'

University of Illinois Illini Document Services Meets Student and Staff Needs

Last updated: Thursday, June 2, 2016

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company I usually write about commercial printers and direct marketing companies, but occasionally I get a chance to meet with an in-plant manager. I had just such an opportunity earlier this year when I spoke with Duane Fitch, Production Manager for Illini Document Services at [...]

Secret Tip to Effortlessly Writing Case Studies

Last updated: Thursday, July 23, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company It’s commonly called “content marketing” but most people I know use content such as case studies more frequently as sales tools in “content selling.” During a sales call you learn what a prospect is trying to do and reply that you’ve worked with someone [...]

AlphaGraphics Saves Big with Canon Oce PRISMAprepare

Last updated: Thursday, June 26, 2014

It just doesn’t seem possible that better ways to program tabs and produced mixed mono/color documents could help you meet strategic objectives and eliminate half of your inefficient labor time … but that is exactly what happened at the Scottsdale AlphaGraphics. I interviewed Thomas Villa, General Manager of the shop and he shared his story [...]

Read and Watch: A 3-day task reduced to 1 hour? Buffalo Printing shows how with Avanti and Xerox

Last updated: Friday, August 30, 2013

Buffalo Printing in Buffalo, New York, had a major client who submitted large orders of short-run work several times a week via spreadsheets generated from their corporate systems. Buffalo Printing needed to fulfill these orders within 4 days … yet it took 3 days to enter each order which contained hundreds of jobs with individual [...]


Last updated: Monday, November 19, 2012

There are over 1.8 million non-profit organizations in the U.S. And direct mail is still the favored medium for non-profits. In 2010 approximately 17% of the US bulk mail sent, roughly 11 billion pieces, was related to the non-profit sector. Direct mail in the non-profit sector is: The top driver in soliciting (single gift) donations [...]

DoubleTree by Hilton Supports Properties with Marketing Resource Center

Last updated: Wednesday, February 8, 2012

Business Objectives:   DoubleTree by Hilton has more than 250 hotel properties around the world. DoubleTree wanted to simplify procedures to make it easier for properties to order the things they need. They needed a solution that would provide: A single sign-on, brand-controlled, content management site to share information   An easy-to-use, real-time, template-driven web-to-print and [...]

AlphaGraphics Promotes Wide Format with “Dream Big” Campaign

Last updated: Tuesday, October 4, 2011

Business Objectives:   AlphaGraphics in the Cultural District was looking to boost sales and profitability in large format printing, so they invested in new equipment to enable them to reach their goals. Their main objective for this campaign was sales generation, and networking is always a part of that. They wanted to get people into their [...]

New Opportunities in Digital Packaging

Last updated: Monday, September 26, 2011

  Today digital printing in packaging is primarily used for prototypes and short run labels. This is eerily familiar to the early days of digital document printing. Been there, seen that – know where that’s gone: Through the roof! Digitally printed page volumes have increased over 750% since 2003, and are projected to hit 130 [...]

Attracting New Customers – Ideas that Work for Retailers

Last updated: Tuesday, July 26, 2011

Spending on direct mail is expected to increase again in 2011 and retail is one of the vertical markets expected to drive this growth. As the economy strengthens, more retailers are turning their focus to acquiring new customers. According to Target Marketing’s annual Media Usage Forecast, over 69% of marketers plan to use direct mail [...]

Stein Mart Drives Store Traffic and Grows Customer Database

Last updated: Tuesday, July 12, 2011

Stein Mart stores offer the merchandise, service, and presentation of a better department store, at prices competitive with off-price retail chains. Stein Mart selected stores from Kentucky, Ohio, and Indiana to participate in a cross-media direct marketing campaign designed to: Increase store traffic through redemption of coupon offers Build database of potential new customers They [...]