Archives by Tag 'PODi case studies'

Ideas that Work for the Education Market – Part 1

Last updated: Monday, October 10, 2011

Is the Education Market one of your target markets? If you are planning on selling marketing solutions to the Education Market then you need to have a good understanding of the key challenges for this market. At Caslon we analyzed the PODi case studies in the Education vertical to identify the leading challenges and winning [...]

Marketing Solutions for the Dealer Channel

Last updated: Monday, July 4, 2011

Marketers are being asked to do more with less, and nowhere is the challenge more apparent than when managing marketing communications for a far-flung network of dealers. PODi has just completed an analysis of our case study database to see how relevant marketing powered by online marketing resource centers is being used by innovative marketers [...]

Selling to Verticals – Fundraising Solutions for Education

Last updated: Monday, June 27, 2011

Anyone familiar with me knows that I dearly love my alma mater, which will remain nameless here so as not to incriminate them. I was recently disappointed with a letter I received requesting donations to the College of Arts & Sciences Annual Fund. The letter begins by saying how important experiences outside the lecture hall [...]

7 New Ways to Sell Solutions to Vertical Markets

Last updated: Monday, June 13, 2011

Selling is all about guiding prospects to solutions that can help them move forward. If a prospect thinks you can add value then he or she will spend time talking to you. A key element in adding that value is doing your homework and understanding your prospects needs and the solutions you can offer. The [...]