Archives by Tag 'PODi case studies'

Let me tell you a story…

Last updated: Tuesday, January 12, 2016

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company “Let me tell you a story…” Somehow, we usually lean in and listen a little more eagerly when we hear that phrase. I suppose it’s just human nature, but the promise of a good story captures our attention and, if told well, emotionally connects [...]

Secret Tip to Effortlessly Writing Case Studies

Last updated: Thursday, July 23, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company It’s commonly called “content marketing” but most people I know use content such as case studies more frequently as sales tools in “content selling.” During a sales call you learn what a prospect is trying to do and reply that you’ve worked with someone [...]

Digital Lizard: An Example of Explosive Growth in the Print Industry

Last updated: Tuesday, April 7, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Sometimes it seems as if everything is doom and gloom in the printing industry with ongoing reports of plant closures, shrinking margins, and dwindling print volumes. But then I get a chance to chat with someone like Bill Wieners, President of Digital Lizard about [...]

How to Juggle 3,000 Jobs at a Time and Get Everything Out on Time

Last updated: Monday, March 9, 2015

Imagine this: A facility that handles 1,000 digital commercial print jobs per day representing a wide variety of applications with many of them having 3-day turnaround times which include shipping halfway across the country. Now imagine one person trying to schedule all those jobs to be produced on a fleet of presses and bindery equipment [...]

AlphaGraphics Saves Big with Canon Oce PRISMAprepare

Last updated: Thursday, June 26, 2014

It just doesn’t seem possible that better ways to program tabs and produced mixed mono/color documents could help you meet strategic objectives and eliminate half of your inefficient labor time … but that is exactly what happened at the Scottsdale AlphaGraphics. I interviewed Thomas Villa, General Manager of the shop and he shared his story [...]

If print is dead, why is my recycling bin so full?

Last updated: Tuesday, December 24, 2013

As I took out my trash this morning, I noticed that my paper recycling bin was overflowing again. Furthermore, I noticed the couple across the street dragging out two recycling bins of paper. By the way, this is not seasonal … it’s a pretty typical week. I can only imagine what next week’s will be [...]

Read and Watch: A 3-day task reduced to 1 hour? Buffalo Printing shows how with Avanti and Xerox

Last updated: Friday, August 30, 2013

Buffalo Printing in Buffalo, New York, had a major client who submitted large orders of short-run work several times a week via spreadsheets generated from their corporate systems. Buffalo Printing needed to fulfill these orders within 4 days … yet it took 3 days to enter each order which contained hundreds of jobs with individual [...]

Video: Midwestern Printer Shows How to Do Corporate-driven Marketing Campaigns for Dealers

Last updated: Thursday, August 8, 2013

The best part of my job is talking with creative people doing innovative projects that make business sense. Here is a great example from Metzgers in Toledo, Ohio. Their premise is that dealers and sales people ought to spend their time selling – not running marketing campaigns, doing mailings, or managing databases. At the same [...]


Last updated: Monday, September 24, 2012

Caslon, the management company of PODi, the digital printing initiative, recently analyzed PODi case studies in the financial services industry to determine if there are common challenges and interesting solutions for those challenges.

Caslon Releases New 1-to-1 Response Rate Report

Last updated: Monday, September 17, 2012

My eldest daughter recently started her freshman year of college and my younger daughter, who is in her junior year of high school, is beginning her college search process. Interestingly my younger daughter is getting a lot of mail from schools that might have interested her older sister. The problem is her interests are completely [...]