Archives by Tag 'PODi'

The Five Killer Mistakes Made Selling to Healthcare Prospects

Last updated: Thursday, May 5, 2016

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Change and competition drive opportunities and everyone knows how much the healthcare and health insurance markets are changing. They are going through a period of consumerization and becoming more retail/consumer-focused like other industries. Many large and small print and marketing services providers see this [...]

Direct Mail Volumes are Hanging In There

Last updated: Thursday, January 14, 2016

Throughout 2015 it seemed to me that the amount of direct mail delivered to my mailbox was as high as ever so I thought I’d take a look at the USPS stats and see if my  hunch matched up to the data. The USPS has data posted for their fiscal year 2015, which ended on [...]

Dr. Leininger Helps Companies Target Top Prospects

Last updated: Thursday, July 9, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Every salesperson hates cold calling and everyone hates receiving irrelevant calls and direct marketing. So, how do you identify and connect with the top prospects to ensure your sales and marketing activities target the right companies and people? Dr. John Leininger, professor in the [...]

Inside the Brains of Solutions Buyers

Last updated: Thursday, April 23, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company No, we aren’t zombies … but who wouldn’t like to know what our prospects are thinking when they’re taking our calls or sitting across the table? The final speakers and contents are rolling in for AppForum and the session titled “Inside the Minds of [...]

EFI Fiery GAPPE – Unearthing Print Production Problems Before They are Problems

Last updated: Wednesday, April 22, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company We hear a lot about workflow automation, but today I’m going to discuss some tools designed to help your operators do their jobs quicker and more efficiently. I’m looking at EFI’s Fiery Graphic Arts Package, Premium Edition (GAPPE). GAPPE provides tools to help operators [...]

Digital Lizard: An Example of Explosive Growth in the Print Industry

Last updated: Tuesday, April 7, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Sometimes it seems as if everything is doom and gloom in the printing industry with ongoing reports of plant closures, shrinking margins, and dwindling print volumes. But then I get a chance to chat with someone like Bill Wieners, President of Digital Lizard about [...]

Influence the Industry and Compare with Your Competition

Last updated: Friday, March 14, 2014

The 2014 PODi Production Workflow State of the Industry Survey is underway and I especially want the readers of this blog to participate. Hundreds of you read these articles every week, indicating that you have a clear interest and understanding of production workflows. Everyone who completes the survey will receive the analysis report as well [...]

New Content-driven PODi Website Keeps You Up to Date

Last updated: Thursday, February 6, 2014

Go to www.podi.org today and you’ll see some major changes. It’s gone from a static, generic page to an up-to-the-minute content-driven design highlighting the latest, relevant PODi materials based upon your area of interest. In other words, PODi has always been about high-quality content such as our 500+ case study library, workflow product briefings, reports, [...]

Read and Watch: A 3-day task reduced to 1 hour? Buffalo Printing shows how with Avanti and Xerox

Last updated: Friday, August 30, 2013

Buffalo Printing in Buffalo, New York, had a major client who submitted large orders of short-run work several times a week via spreadsheets generated from their corporate systems. Buffalo Printing needed to fulfill these orders within 4 days … yet it took 3 days to enter each order which contained hundreds of jobs with individual [...]

PODi Brings Content to GRAPH EXPO

Last updated: Monday, September 10, 2012

What do you get when you cross the organization with the world’s largest production digital printing case study library with the largest and most exciting display of ‘live’ running equipment in the Americas? Join us in Chicago to find out! PODi will be at Graph Expo for the first time ever with a 2,400 square [...]