Archives by Tag 'Personalized URLs'

Video: How to Become a Campaign Execution Provider with EFI OPS

Last updated: Wednesday, August 14, 2013

Have you ever pitched providing marketing services to an agency or marketing department and seen a reaction on their face that says: “Is my printer really qualified to design marketing campaigns?” “Hey wait; marketing services is my job – what I really want is to integrate them with direct mail.” After reviewing EFI OPS, I [...]

Case Study: API-Marketing Successfully Rebrands Business

Last updated: Wednesday, April 17, 2013

Making the decision to rebrand a business, including changing the company name, is never easy. Add on top of that retiring a cherished mascot and you run the risk of confusing existing customers. API-Marketing, formerly known as Auburn Printers & Integrated Marketing, has long been a leader in commercial offset and digital printing. As Auburn [...]

Manage Complex Cross-Media Campaigns with a Smart Marketing Platform

Last updated: Tuesday, October 9, 2012

Business Objectives Zodiac Pool Systems required a cost-effective and easy-to-implement marketing platform that could improve efficiency, track results and increase return-on-investment on their existing marketing mix without adding complexity. Support from multiple departments needed to be kept to an absolute minimum during implementation of the solution. Additional budget for new projects was limited, IT and [...]

AlphaGraphics Uses Multichannel Campaign to Thank Customers and Community

Last updated: Monday, May 7, 2012

Business Objectives: AlphaGraphics in the Cultural District wanted to mark their tenth anniversary with a celebration that would help build awareness of their services. A multichannel direct marketing campaign was developed that would: Express gratitude to existing customers Reinforce brand image Showcase their multichannel marketing capabilities and creativity Strengthen their partnerships with city leaders Give back [...]

PART TWO: IN SEARCH OF PROFITS – BUSINESS STRATEGIES FOR TODAY’S MARKET

Last updated: Tuesday, April 24, 2012

As we saw last time, the overall volume of print is in decline and printing companies are scrambling to find strategies to not only survive, but to grow revenue and margins. What are Companies Doing? In Part 1, we’ve already explored the first three strategies: Acquire competitors Become the low-cost producer for a niche Add [...]

Miami University Proves Value of Relevant Marketing for Student Recruitment

Last updated: Monday, March 5, 2012

Business Objectives: Miami University had revamped its Honors Program to give students the opportunity to shape their studies and explore interests beyond the traditional classroom. Eager to increase awareness of—and enrollment in—its cutting-edge program, Miami University needed a cutting-edge strategy to: Prove that customized, data-driven direct marketing generates more interest among the targeted audience—high potential [...]

Best Practice Award Winners for 2012!

Last updated: Tuesday, January 10, 2012

Congratulations to all of the 2012 winners for their outstanding results with digital printing and 1:1 direct marketing campaigns. We’re looking forward to hearing the details of their programs, which they will present at the AppForum in less than 2 weeks! Best Practices Winner : Direct Marketing Category   ScottishPower and Eclipse “ScottishPowerWelcomeProgramme”   Scottish [...]

Part 3 – Ideas that Work for the Education Market

Last updated: Monday, October 24, 2011

This is the final segment of our 3-part excerpt from the Caslon white paper: Fundraising Solutions for the Education Market. Fundraising Challenge #3: Reduce administrative costs by moving donations online Moving donations online can reduce labor costs for schools and universities by eliminating manual processing time and can decrease the hassles of bounced checks thanks [...]