Archives by Tag 'Personalized URL'

Stein Mart Drives Store Traffic and Grows Customer Database

Last updated: Tuesday, July 12, 2011

Stein Mart stores offer the merchandise, service, and presentation of a better department store, at prices competitive with off-price retail chains. Stein Mart selected stores from Kentucky, Ohio, and Indiana to participate in a cross-media direct marketing campaign designed to: Increase store traffic through redemption of coupon offers Build database of potential new customers They [...]

Selling to Verticals – Fundraising Solutions for Education

Last updated: Monday, June 27, 2011

Anyone familiar with me knows that I dearly love my alma mater, which will remain nameless here so as not to incriminate them. I was recently disappointed with a letter I received requesting donations to the College of Arts & Sciences Annual Fund. The letter begins by saying how important experiences outside the lecture hall [...]

Pinehurst Golf Academy Drives Results with Personalization

Last updated: Tuesday, June 7, 2011

Business Objectives Pinehurst Resort, a historic golf resort located in North Carolina, wanted to drive enrollment in its Pinehurst Golf Academy. They decided to address their audience – prospects from their own database and a purchased list of golf enthusiasts – through a personalized campaign with multiple touchpoints across many different communications channels.     [...]

Cross Channel Marketing Drives Girl Scout Cookie Program Participation

Last updated: Tuesday, May 10, 2011

Business Objectives The annual cookie program is a major fundraiser for the Girl Scouts of the Minnesota and Wisconsin River Valleys Council (River Valleys). Encouraging Scout participation is critical to the success of the program. In the past, staff had provided vital information through a monthly email that only reached the parents or troop leaders. [...]

Gain high response rate for your direct mail campaign using various interactive components

Last updated: Sunday, March 13, 2011

One of the easiest and most effective ways to increase the response rates of a direct mail campaign is to add interactive components, such as landing pages and the use of social media. Chick-fil-A, one of the largest privately-held restaurant chains in the U.S., needed a direct marketing solution that would establish a customer database [...]

Proof Personalization Works!

Last updated: Wednesday, March 9, 2011

How much can personalized, relevant direct marketing increase your response rates over static direct marketing? This is not an easy question to quantify. Response rates depend on several variables including the relevance of the message, the offer, the list, the creative, and the timing. Often the process is as much art as science. However, we [...]