Archives by Tag 'Personalized URL'

Top Mistakes Made by Companies Selling Print to Not-for-profits

Last updated: Thursday, August 13, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Not-for-profits represent a huge market segment with 1.5 million non-profit organizations representing $1.6 trillion in the U.S. alone. Ted Raymond, Principal at Allegra Marketing and Print, is an expert at selling to this market with considerable success. When I asked him what he sees [...]

Video: How to Become a Campaign Execution Provider with EFI OPS

Last updated: Wednesday, August 14, 2013

Have you ever pitched providing marketing services to an agency or marketing department and seen a reaction on their face that says: “Is my printer really qualified to design marketing campaigns?” “Hey wait; marketing services is my job – what I really want is to integrate them with direct mail.” After reviewing EFI OPS, I [...]

Case Study: Cedar Graphics’ Innovative Package Illustrates the Power of Cross-Media and Web-To-Print

Last updated: Monday, February 11, 2013

Cedar Graphics wanted to gain the attention of advertising agencies and print buyers. Their cross-media campaign achieved a 10% response rate with recipients visiting a personalized landing page and completing an online survey about their printing needs.


Last updated: Monday, November 19, 2012

There are over 1.8 million non-profit organizations in the U.S. And direct mail is still the favored medium for non-profits. In 2010 approximately 17% of the US bulk mail sent, roughly 11 billion pieces, was related to the non-profit sector. Direct mail in the non-profit sector is: The top driver in soliciting (single gift) donations [...]

Case Study: Cross Channel Event Marketing

Last updated: Tuesday, August 7, 2012

  Business Objectives: Boelte-Hall, a print service provider offering cross channel marketing solutions, has been a participant in the Ag Media Summit (AMS) since its inception in 1999. The Summit is the largest gathering of crop and livestock media professionals in the U.S. The agricultural market is a key vertical market for Boelte-Hall and they [...]

Seattle Humane Society Strengthens Relationships with Donors

Last updated: Tuesday, November 8, 2011

Business Objectives:   The Seattle Humane Society (SHS) is a private, nonprofit animal welfare organization that serves the people and animals of King County, Washington with a variety of programs including adoptions, veterinary services, dog training classes, a pet food bank and humane education for children of all ages. For large donors, the SHS Development Office [...]

Ideas that Work for the Education Market – Part 1

Last updated: Monday, October 10, 2011

Is the Education Market one of your target markets? If you are planning on selling marketing solutions to the Education Market then you need to have a good understanding of the key challenges for this market. At Caslon we analyzed the PODi case studies in the Education vertical to identify the leading challenges and winning [...]

AlphaGraphics Promotes Wide Format with “Dream Big” Campaign

Last updated: Tuesday, October 4, 2011

Business Objectives:   AlphaGraphics in the Cultural District was looking to boost sales and profitability in large format printing, so they invested in new equipment to enable them to reach their goals. Their main objective for this campaign was sales generation, and networking is always a part of that. They wanted to get people into their [...]

Ideas for Non-Profits: Strengthening Bonds with Donors

Last updated: Tuesday, August 23, 2011

Engaging existing donors, volunteers and supporters is critical to the operation of not-for-profit organizations. According to the Association of Fundraising Professionals’ 2010 Fundraising Effectiveness Survey Report, “For every $4.50 the nonprofit organizations gained in upgraded, new, and recovered gifts, a little more than $6 was lost in downgraded and lapsed gifts. For every 5.4 new [...]

Attracting New Customers – Ideas that Work for Retailers

Last updated: Tuesday, July 26, 2011

Spending on direct mail is expected to increase again in 2011 and retail is one of the vertical markets expected to drive this growth. As the economy strengthens, more retailers are turning their focus to acquiring new customers. According to Target Marketing’s annual Media Usage Forecast, over 69% of marketers plan to use direct mail [...]