Archives by Tag 'personalized landing page'
Last updated: Monday, November 25, 2013
Most of my product briefings have focused on production workflows but here’s one looking at the marketing services side of the business. Producing a stack of postcards is a commodity business, printing and mailing some drops of personalized mailings is more interesting, but running a multi-channel campaign with personalized content and offers becomes a whole, [...]
Last updated: Monday, February 11, 2013
Cedar Graphics wanted to gain the attention of advertising agencies and print buyers. Their cross-media campaign achieved a 10% response rate with recipients visiting a personalized landing page and completing an online survey about their printing needs.
Last updated: Monday, November 19, 2012
There are over 1.8 million non-profit organizations in the U.S. And direct mail is still the favored medium for non-profits. In 2010 approximately 17% of the US bulk mail sent, roughly 11 billion pieces, was related to the non-profit sector. Direct mail in the non-profit sector is: The top driver in soliciting (single gift) donations [...]
Last updated: Sunday, December 18, 2011
Marketing for the AppForum conference gives us the chance to actually try out some of the very exciting technology and new cross media strategies we feature at the event. Last year it was QR codes and augmented reality with our tie-in to the award-winning Tissot Watches campaign. This year it’s integrated cross media and XMPie’s [...]
Last updated: Monday, October 24, 2011
This is the final segment of our 3-part excerpt from the Caslon white paper: Fundraising Solutions for the Education Market. Fundraising Challenge #3: Reduce administrative costs by moving donations online Moving donations online can reduce labor costs for schools and universities by eliminating manual processing time and can decrease the hassles of bounced checks thanks [...]
Last updated: Monday, October 10, 2011
Is the Education Market one of your target markets? If you are planning on selling marketing solutions to the Education Market then you need to have a good understanding of the key challenges for this market. At Caslon we analyzed the PODi case studies in the Education vertical to identify the leading challenges and winning [...]