Archives by Tag 'personalized direct mail'

New Ricoh Inkjet Press Product Briefing

Last updated: Thursday, November 2, 2017

by Greg Cholmondeley, Workflow Practice Director, Caslon & Company Ricoh has a new continuous feed inkjet press out and there’s a PODi Product Briefing on it. Their new RICOH Pro VC40000 fits in nicely between their IP50000 and Pro VC60000 presses. The RICOH Pro VC40000 is a CMYK plus one optional color, continuous feed, digital [...]

Top Mistakes Made by Companies Selling Print to Not-for-profits

Last updated: Thursday, August 13, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Not-for-profits represent a huge market segment with 1.5 million non-profit organizations representing $1.6 trillion in the U.S. alone. Ted Raymond, Principal at Allegra Marketing and Print, is an expert at selling to this market with considerable success. When I asked him what he sees [...]

Print eCommerce Versus Web-to-print

Last updated: Thursday, June 11, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company One great thing about being in this industry for the past several decades is that I’ve had a chance to witness and participate in the birth and evolution of some of the technology and services. One that has perhaps changed the most is how [...]

Using a Vertical Market Focus to Grow Your Business

Last updated: Thursday, March 13, 2014

The power of cross-media marketing is seen in a couple of education campaigns that we recently added to the PODi case study database. They are also a good example of how a service provider can drive business by focusing on a vertical market. The knowledge and expertise that is developed building a marketing solution for [...]

Personalized maps from locr make a great VDP campaign tool

Last updated: Wednesday, December 4, 2013

I got an email from Rolf Richter today informing me that his company’s website has been upgraded and that I could see the new site at Rolf heads up a company called locr, founded in 2006 in Brunswick/Germany, which specializes in providing personalized maps and geodata. locr’s maps and geodata come from several leading [...]

And for the Marketing Services Providers in the Audience: Campaign Management from Konica Minolta

Last updated: Monday, November 25, 2013

Most of my product briefings have focused on production workflows but here’s one looking at the marketing services side of the business. Producing a stack of postcards is a commodity business, printing and mailing some drops of personalized mailings is more interesting, but running a multi-channel campaign with personalized content and offers becomes a whole, [...]

Video: How to Become a Campaign Execution Provider with EFI OPS

Last updated: Wednesday, August 14, 2013

Have you ever pitched providing marketing services to an agency or marketing department and seen a reaction on their face that says: “Is my printer really qualified to design marketing campaigns?” “Hey wait; marketing services is my job – what I really want is to integrate them with direct mail.” After reviewing EFI OPS, I [...]


Last updated: Monday, September 24, 2012

Caslon, the management company of PODi, the digital printing initiative, recently analyzed PODi case studies in the financial services industry to determine if there are common challenges and interesting solutions for those challenges.

Ghosts of Marketing Campaigns Past

Last updated: Monday, August 13, 2012

Do you ever revisit your marketing programs a year or even two later? Sometimes, in the midst of all the stress, deadlines and craziness, we miss the coolness of what we create. It can be such a pleasure to go back and see it again with fresh eyes. I’m reminded of this now, after a [...]

Good Sports Outdoor Outfitters Uses Cross-Channel Marketing to Generate Store Traffic and Sales

Last updated: Monday, January 16, 2012

Business Objectives:   Good Sports Outdoor Outfitters is a family owned specialty retail store operating in San Antonio, Texas for over 25 years. During 2010, Good Sports expanded its business by opening an outlet store and was developing plans for an online shopping website. To be successful in the expansion and to build its business, Good [...]