Archives by Tag 'Non-profit'

Increasing Donor Retention

Last updated: Friday, January 23, 2015

Donor retention is a critical issue for non-profits and higher education institutions. Pamela Barden, a consultant in the non-profit sector, recently wrote in FundRaising Success: It’s hard to pick up a publication, read an e-news or go to a conference without being confronted by the ugly fact: Donor retention is at a crisis level. Perhaps [...]

The Importance of Keeping Your Donors Informed

Last updated: Thursday, October 23, 2014

Keeping donors informed about how their money is used is one of the most important methods used to ensure that future gifts and donations are made[i].  Yet, even though this is one of the most efficient methods in soliciting gifts and donations, many nonprofit organizations and educational institutions fail to keep their donors informed about [...]

Start planning your holiday appeals now

Last updated: Thursday, July 10, 2014

Christmas in July is a common refrain from retailers trying to promote summer sales and drive business in what can be a slow month. But this holiday focus can also be useful for service providers, especially those who are targeting nonprofits or higher education institutions that conduct fundraising campaigns. Now is the time to build [...]

What you need to know about selling marketing services to Non-Profits

Last updated: Thursday, March 6, 2014

The other day we received and reviewed Lawrence Henze’s keynote presentation on How to Win Business with Non-profits and I am impressed with what he’s going to cover. He has some great insights for anyone selling marketing and campaign services to this sector. Without spoiling his presentation, here are a few nuggets I really liked:

Sales Solution: Addressing Non-Profits’ Concerns About Volunteer Retention

Last updated: Tuesday, November 5, 2013

Volunteers are the lifeblood of many non-profit organizations and they can have a huge impact on a non-profit’s ability to achieve its goals. Paul Strack, president of CustomXM, recently shared his insights on how service providers can help non-profits strengthen their volunteer network. “Volunteers are the individuals who are most passionate about a non-profit’s mission [...]