Archives by Tag 'Marketing Service Provider'

Influence the Industry and Compare with Your Competition

Last updated: Friday, March 14, 2014

The 2014 PODi Production Workflow State of the Industry Survey is underway and I especially want the readers of this blog to participate. Hundreds of you read these articles every week, indicating that you have a clear interest and understanding of production workflows. Everyone who completes the survey will receive the analysis report as well [...]

And for the Marketing Services Providers in the Audience: Campaign Management from Konica Minolta

Last updated: Monday, November 25, 2013

Most of my product briefings have focused on production workflows but here’s one looking at the marketing services side of the business. Producing a stack of postcards is a commodity business, printing and mailing some drops of personalized mailings is more interesting, but running a multi-channel campaign with personalized content and offers becomes a whole, [...]

Video: How to Become a Campaign Execution Provider with EFI OPS

Last updated: Wednesday, August 14, 2013

Have you ever pitched providing marketing services to an agency or marketing department and seen a reaction on their face that says: “Is my printer really qualified to design marketing campaigns?” “Hey wait; marketing services is my job – what I really want is to integrate them with direct mail.” After reviewing EFI OPS, I [...]

Video: Midwestern Printer Shows How to Do Corporate-driven Marketing Campaigns for Dealers

Last updated: Thursday, August 8, 2013

The best part of my job is talking with creative people doing innovative projects that make business sense. Here is a great example from Metzgers in Toledo, Ohio. Their premise is that dealers and sales people ought to spend their time selling – not running marketing campaigns, doing mailings, or managing databases. At the same [...]

Case Study – HOPELights Personalized Magazine

Last updated: Monday, July 9, 2012

Business Objectives: HOPELights helps individuals and families who have been impacted by special needs diagnoses live happier and healthier lives. It is the first activity magazine of its kind developed specifically to support the sensory needs of “differently-abled” youth. The goals of the magazine are to: Deliver powerful learning strategies for children through the use [...]

PART THREE: IN SEARCH OF PROFITS – BUSINESS STRATEGIES FOR TODAY’S MARKET

Last updated: Monday, April 30, 2012

As we saw last time, the overall volume of print is in decline and printing companies are scrambling to find strategies to not only survive, but to grow revenue and margins. What are Companies Doing? Acquire competitors Become the low-cost producer for a niche Add new services complementary to print Use technology to change the [...]

PART TWO: IN SEARCH OF PROFITS – BUSINESS STRATEGIES FOR TODAY’S MARKET

Last updated: Tuesday, April 24, 2012

As we saw last time, the overall volume of print is in decline and printing companies are scrambling to find strategies to not only survive, but to grow revenue and margins. What are Companies Doing? In Part 1, we’ve already explored the first three strategies: Acquire competitors Become the low-cost producer for a niche Add [...]

PART ONE: IN SEARCH OF PROFITS – BUSINESS STRATEGIES FOR TODAY’S MARKET

Last updated: Tuesday, April 17, 2012

We are coping with unprecedented industry consolidation and declining print volumes. NAPL reports that the number of U.S. printing industry establishments shrunk by almost 25% between 1998 and the end of 2011. Over the past 12 years, almost 10,400 businesses closed. As the overall volume of print declines, printing companies are scrambling to find strategies [...]

Stein Mart Drives Store Traffic and Grows Customer Database

Last updated: Tuesday, July 12, 2011

Stein Mart stores offer the merchandise, service, and presentation of a better department store, at prices competitive with off-price retail chains. Stein Mart selected stores from Kentucky, Ohio, and Indiana to participate in a cross-media direct marketing campaign designed to: Increase store traffic through redemption of coupon offers Build database of potential new customers They [...]