Archives by Tag 'Marketing Service Provider'

Do you have what it takes to become a Marketing Serices Provider?

Last updated: Thursday, October 8, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Many commercial printers have tried their hands at augmenting their businesses with marketing services with varying degrees of success. So what distinguishes the ones which succeed from the rest and what can companies do, early on, to set them on the path to succeed? [...]

Rolling the Dice Selling to the Casino Industry

Last updated: Thursday, September 24, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Casinos are a niche industry but they have money and they understand the value of direct marketing so they can be incredibly lucrative for marketing services providers. The problem is that everybody realizes this so you need to have the right skills and industry [...]

Getting Print & Marketing Services Sales Reps to Fly High

Last updated: Thursday, September 10, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company I recently had a conversation with Paul McGhee, Co-founder and CEO of SharperAx, who shared some thought-provoking insights with me about selling in the print and marketing services market. He shared a factoid from a Forrester report claiming that 89% of people who buy [...]

Top Mistakes Made by Companies Selling Print to Not-for-profits

Last updated: Thursday, August 13, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Not-for-profits represent a huge market segment with 1.5 million non-profit organizations representing $1.6 trillion in the U.S. alone. Ted Raymond, Principal at Allegra Marketing and Print, is an expert at selling to this market with considerable success. When I asked him what he sees [...]

Secret Tip to Effortlessly Writing Case Studies

Last updated: Thursday, July 23, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company It’s commonly called “content marketing” but most people I know use content such as case studies more frequently as sales tools in “content selling.” During a sales call you learn what a prospect is trying to do and reply that you’ve worked with someone [...]

Dr. Leininger Helps Companies Target Top Prospects

Last updated: Thursday, July 9, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Every salesperson hates cold calling and everyone hates receiving irrelevant calls and direct marketing. So, how do you identify and connect with the top prospects to ensure your sales and marketing activities target the right companies and people? Dr. John Leininger, professor in the [...]

How You VDP and Workflow in 2015

Last updated: Wednesday, June 24, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company A couple of weeks ago I asked people in the industry to share the VDP languages, workflow solutions and MIS solutions they use. It is always good to take a quick pulse of the industry and the results confirm much of what I already [...]

Why the Future of Digital IS Print – in Five Minutes

Last updated: Friday, May 22, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company AppForum 2015 was awesome. The workshops, the vertical industry tracks, the workflow automation sessions, the best practices, the camaraderie, and the keynotes were all incredible. Let’s talk about one of those keynote presentations. Drew Davis, best-selling author of Brandscaping, gave a keynote address titled [...]

Inside the Brains of Solutions Buyers

Last updated: Thursday, April 23, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company No, we aren’t zombies … but who wouldn’t like to know what our prospects are thinking when they’re taking our calls or sitting across the table? The final speakers and contents are rolling in for AppForum and the session titled “Inside the Minds of [...]

Digital Lizard: An Example of Explosive Growth in the Print Industry

Last updated: Tuesday, April 7, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Sometimes it seems as if everything is doom and gloom in the printing industry with ongoing reports of plant closures, shrinking margins, and dwindling print volumes. But then I get a chance to chat with someone like Bill Wieners, President of Digital Lizard about [...]