Archives by Tag 'higher education'

Trevecca Nazarene University In-plant Pulls Off Major Turnaround with Xerox and EFI

Last updated: Thursday, April 20, 2017

by Greg Cholmondeley, Workflow Practice Director, Caslon & Company I recently interviewed Kelly Huebscher, who runs print services at Trevecca Nazarene University, for a PODi Video Case Study. Trevecca University is a liberal arts school in Nashville, Tennessee with about 3,000 students. It is best known for their teaching and music programs, but my interest [...]

University of Illinois Illini Document Services Meets Student and Staff Needs

Last updated: Thursday, June 2, 2016

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company I usually write about commercial printers and direct marketing companies, but occasionally I get a chance to meet with an in-plant manager. I had just such an opportunity earlier this year when I spoke with Duane Fitch, Production Manager for Illini Document Services at [...]

Open the Door and Close the Deal on Higher Ed Fundraising Solution

Last updated: Wednesday, November 18, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company So you want to sell personalized direct marketing services to the higher education market. Good thinking – it’s a great target market. Fundraising is a huge focus, schools have good, deep data about their alumni audience, and they’ve been running traditional campaigns for years. [...]

Increasing Donor Retention

Last updated: Friday, January 23, 2015

Donor retention is a critical issue for non-profits and higher education institutions. Pamela Barden, a consultant in the non-profit sector, recently wrote in FundRaising Success: It’s hard to pick up a publication, read an e-news or go to a conference without being confronted by the ugly fact: Donor retention is at a crisis level. Perhaps [...]

Cross-media marketing solutions for higher education student recruitment

Last updated: Friday, January 9, 2015

Higher education is a high value opportunity for many service providers and within this blog I have reviewed several examples of integrated marketing solutions for fundraising. This month I will take a look at a student recruitment example. Anthem Education is a family of schools and colleges that provides education and training in the healthcare, [...]

Improve Your Sales Results in Higher Education

Last updated: Thursday, November 20, 2014

PODi members can get access and increase close rates in the high potential market of higher education by learning from industry expert Kim Gross. As Director of Sales and Marketing for Pacesetter Enterprises, Kim has sold and developed programs for many universities like Rosemont College, Saint Francis University and University of New Hampshire. Brent Rudin, [...]

Making the Case for Fundraising Investment

Last updated: Wednesday, August 13, 2014

I recently read an article in Fundraising Success, in which the author, Pamela Barden, gave suggestions on how fundraisers could more effectively present information to convince a nonprofit board or leadership team that investing in fundraising is essential for an organization’s future. It struck me as I read the article that her ideas can equally [...]

Follow this Easy Framework to Craft Effective Sales Stories

Last updated: Thursday, July 24, 2014

In yesterday’s webinar, “Selling Fundraising Solutions to the Higher Education Market,” Rab Govil, President of PODi, introduced his Storytelling checklist. While you may think of storytelling as something you do with young children at bedtime, it is actually very relevant to the sales process. People emotionally connect with stories and find them more memorable. An [...]

Breaking into the Fundraising Market

Last updated: Thursday, June 26, 2014

PODi will take an in-depth look at selling fundraising solutions over the next year including webinars, blog articles and AppForum sessions. Through this series PODi will be gathering best practices and building a library of effective sales stories that PODi members can review and practice in the Zenarate online training platform. Our first webinar in [...]

A Marketing Partnership That Delivers Results

Last updated: Thursday, March 27, 2014

A service provider who understands its customer’s needs and develops highly effective marketing solutions is more likely to be viewed as a trusted, valuable partner. Building this type of relationship with a client can lead to long-term success for everyone. This is certainly the case for the latest addition to the PODi case study database [...]