Archives by Tag 'Fundraising Solutions'

Open the Door and Close the Deal on Higher Ed Fundraising Solution

Last updated: Wednesday, November 18, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company So you want to sell personalized direct marketing services to the higher education market. Good thinking – it’s a great target market. Fundraising is a huge focus, schools have good, deep data about their alumni audience, and they’ve been running traditional campaigns for years. [...]

Top Mistakes Made by Companies Selling Print to Not-for-profits

Last updated: Thursday, August 13, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Not-for-profits represent a huge market segment with 1.5 million non-profit organizations representing $1.6 trillion in the U.S. alone. Ted Raymond, Principal at Allegra Marketing and Print, is an expert at selling to this market with considerable success. When I asked him what he sees [...]

Increasing Donor Retention

Last updated: Friday, January 23, 2015

Donor retention is a critical issue for non-profits and higher education institutions. Pamela Barden, a consultant in the non-profit sector, recently wrote in FundRaising Success: It’s hard to pick up a publication, read an e-news or go to a conference without being confronted by the ugly fact: Donor retention is at a crisis level. Perhaps [...]

Making the Case for Fundraising Investment

Last updated: Wednesday, August 13, 2014

I recently read an article in Fundraising Success, in which the author, Pamela Barden, gave suggestions on how fundraisers could more effectively present information to convince a nonprofit board or leadership team that investing in fundraising is essential for an organization’s future. It struck me as I read the article that her ideas can equally [...]

Follow this Easy Framework to Craft Effective Sales Stories

Last updated: Thursday, July 24, 2014

In yesterday’s webinar, “Selling Fundraising Solutions to the Higher Education Market,” Rab Govil, President of PODi, introduced his Storytelling checklist. While you may think of storytelling as something you do with young children at bedtime, it is actually very relevant to the sales process. People emotionally connect with stories and find them more memorable. An [...]

A Marketing Partnership That Delivers Results

Last updated: Thursday, March 27, 2014

A service provider who understands its customer’s needs and develops highly effective marketing solutions is more likely to be viewed as a trusted, valuable partner. Building this type of relationship with a client can lead to long-term success for everyone. This is certainly the case for the latest addition to the PODi case study database [...]

Tips for Selling to Non-Profits

Last updated: Wednesday, February 26, 2014

Non-profits are a key vertical market for many service providers, where integrated marketing campaigns are often a strategic part of fundraising strategies. According to the 2013 Blackbaud Charitable Giving Report, 93 percent of individual donations still come through traditional offline channels. Service providers can help deliver solutions with consistent messages across channels including email, direct [...]

Part 3 – Ideas that Work for the Education Market

Last updated: Monday, October 24, 2011

This is the final segment of our 3-part excerpt from the Caslon white paper: Fundraising Solutions for the Education Market. Fundraising Challenge #3: Reduce administrative costs by moving donations online Moving donations online can reduce labor costs for schools and universities by eliminating manual processing time and can decrease the hassles of bounced checks thanks [...]

Selling to Verticals – Fundraising Solutions for Education

Last updated: Monday, June 27, 2011

Anyone familiar with me knows that I dearly love my alma mater, which will remain nameless here so as not to incriminate them. I was recently disappointed with a letter I received requesting donations to the College of Arts & Sciences Annual Fund. The letter begins by saying how important experiences outside the lecture hall [...]