Archives by Tag 'Email Marketing'

Learning from Personalized Marketing Fails

Last updated: Wednesday, December 2, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Face it, most generic direct marketing is so irrelevant we rarely even notice that it doesn’t apply to us before trashing it. Personalized direct marketing, however, can make a lasting impression – even when it doesn’t fit. For instance, I recently received this great [...]

And for the Marketing Services Providers in the Audience: Campaign Management from Konica Minolta

Last updated: Monday, November 25, 2013

Most of my product briefings have focused on production workflows but here’s one looking at the marketing services side of the business. Producing a stack of postcards is a commodity business, printing and mailing some drops of personalized mailings is more interesting, but running a multi-channel campaign with personalized content and offers becomes a whole, [...]

Video: How to Become a Campaign Execution Provider with EFI OPS

Last updated: Wednesday, August 14, 2013

Have you ever pitched providing marketing services to an agency or marketing department and seen a reaction on their face that says: “Is my printer really qualified to design marketing campaigns?” “Hey wait; marketing services is my job – what I really want is to integrate them with direct mail.” After reviewing EFI OPS, I [...]

Good Sports Outdoor Outfitters Uses Cross-Channel Marketing to Generate Store Traffic and Sales

Last updated: Monday, January 16, 2012

Business Objectives:   Good Sports Outdoor Outfitters is a family owned specialty retail store operating in San Antonio, Texas for over 25 years. During 2010, Good Sports expanded its business by opening an outlet store and was developing plans for an online shopping website. To be successful in the expansion and to build its business, Good [...]

The Perks of Presenting: What’s In It for Me?

Last updated: Monday, August 1, 2011

We’ve just announced the dates for the 2012 AppForum – January 23-25 at the Tropicana in Las Vegas. Woo Hoo! Now it’s time to start building our team of speakers. Unlike other conferences, we look for actual users – print and marketing service providers and direct marketing pros – of digital print and 1:1 marketing [...]

4 Easy Tips for Getting Referrals

Last updated: Thursday, April 14, 2011

One of the most difficult parts of the sales process is getting appointments with prospects. It is many times easier to get the prospect’s attention if you have a solid referral. So how do you get that referral? Build referrals into the statement of work for every current project. Just add a line that says [...]