Archives by Tag 'Direct Marketing'

Are Your Customers Really as Happy as You Think?

Last updated: Thursday, October 22, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Ask any print or marketing services provider about their customer service and you can be sure they’ll tell you that it’s great … but is it really? Did you know that over 80% of all organizations believe they are delivering superior customer service but [...]

Do you have what it takes to become a Marketing Serices Provider?

Last updated: Thursday, October 8, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Many commercial printers have tried their hands at augmenting their businesses with marketing services with varying degrees of success. So what distinguishes the ones which succeed from the rest and what can companies do, early on, to set them on the path to succeed? [...]

Rolling the Dice Selling to the Casino Industry

Last updated: Thursday, September 24, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Casinos are a niche industry but they have money and they understand the value of direct marketing so they can be incredibly lucrative for marketing services providers. The problem is that everybody realizes this so you need to have the right skills and industry [...]

Getting Print & Marketing Services Sales Reps to Fly High

Last updated: Thursday, September 10, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company I recently had a conversation with Paul McGhee, Co-founder and CEO of SharperAx, who shared some thought-provoking insights with me about selling in the print and marketing services market. He shared a factoid from a Forrester report claiming that 89% of people who buy [...]

Top Mistakes Made by Companies Selling Print to Not-for-profits

Last updated: Thursday, August 13, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Not-for-profits represent a huge market segment with 1.5 million non-profit organizations representing $1.6 trillion in the U.S. alone. Ted Raymond, Principal at Allegra Marketing and Print, is an expert at selling to this market with considerable success. When I asked him what he sees [...]

Secret Tip to Effortlessly Writing Case Studies

Last updated: Thursday, July 23, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company It’s commonly called “content marketing” but most people I know use content such as case studies more frequently as sales tools in “content selling.” During a sales call you learn what a prospect is trying to do and reply that you’ve worked with someone [...]

Dr. Leininger Helps Companies Target Top Prospects

Last updated: Thursday, July 9, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Every salesperson hates cold calling and everyone hates receiving irrelevant calls and direct marketing. So, how do you identify and connect with the top prospects to ensure your sales and marketing activities target the right companies and people? Dr. John Leininger, professor in the [...]

One-and-done vs The Long Game

Last updated: Tuesday, June 30, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company I was talking with Joe Manos from MindFire Inc. the other day about what he thinks companies who are really successful at delivering direct marketing services do differently than the rest. If you’ve ever spoken with Joe it will be no surprise that this [...]

I Never Knew These Social Media Tricks

Last updated: Thursday, June 25, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company I was interviewing John Leininger about his upcoming PODi Institute course and in just a few minutes he made me really think hard about how I’m using social media. In fact, even though it’s all related, once he asked his first questions we never [...]

Why the Future of Digital IS Print – in Five Minutes

Last updated: Friday, May 22, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company AppForum 2015 was awesome. The workshops, the vertical industry tracks, the workflow automation sessions, the best practices, the camaraderie, and the keynotes were all incredible. Let’s talk about one of those keynote presentations. Drew Davis, best-selling author of Brandscaping, gave a keynote address titled [...]