Archives by Tag 'direct marketing campaign'

Video: Midwestern Printer Shows How to Do Corporate-driven Marketing Campaigns for Dealers

Last updated: Thursday, August 8, 2013

The best part of my job is talking with creative people doing innovative projects that make business sense. Here is a great example from Metzgers in Toledo, Ohio. Their premise is that dealers and sales people ought to spend their time selling – not running marketing campaigns, doing mailings, or managing databases. At the same [...]

Good Sports Outdoor Outfitters Uses Cross-Channel Marketing to Generate Store Traffic and Sales

Last updated: Monday, January 16, 2012

Business Objectives:   Good Sports Outdoor Outfitters is a family owned specialty retail store operating in San Antonio, Texas for over 25 years. During 2010, Good Sports expanded its business by opening an outlet store and was developing plans for an online shopping website. To be successful in the expansion and to build its business, Good [...]

Seattle Humane Society Strengthens Relationships with Donors

Last updated: Tuesday, November 8, 2011

Business Objectives:   The Seattle Humane Society (SHS) is a private, nonprofit animal welfare organization that serves the people and animals of King County, Washington with a variety of programs including adoptions, veterinary services, dog training classes, a pet food bank and humane education for children of all ages. For large donors, the SHS Development Office [...]

Attracting New Customers – Ideas that Work for Retailers

Last updated: Tuesday, July 26, 2011

Spending on direct mail is expected to increase again in 2011 and retail is one of the vertical markets expected to drive this growth. As the economy strengthens, more retailers are turning their focus to acquiring new customers. According to Target Marketing’s annual Media Usage Forecast, over 69% of marketers plan to use direct mail [...]