Archives by Tag 'Direct Mail'

Graph Expo Highlights Inkjet Presses for “Lower” Volume Applications

Last updated: Monday, October 5, 2015

At Graph Expo a series of new and existing inkjet products were on-hand that target volume levels of 2 to 10 million pages per month for applications that run on uncoated offset papers or inkjet treated papers. These applications are primarily transactional printing, direct mail and books. Up until now the current group of continuous [...]

Rolling the Dice Selling to the Casino Industry

Last updated: Thursday, September 24, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Casinos are a niche industry but they have money and they understand the value of direct marketing so they can be incredibly lucrative for marketing services providers. The problem is that everybody realizes this so you need to have the right skills and industry [...]

Pitney Bowes Launches AcceleJet – New Roll to Cutsheet Color Inkjet Press

Last updated: Wednesday, September 9, 2015

Pitney Bowes has been selling high-end HP web inkjet presses under the IntelliJet brand to their transactional and direct mail customers for several years now (and plans to continue doing so).  Sensing an opportunity with companies that have volumes of 4 to 10 million pages per month PB has partnered with Domino Printing Sciences and [...]

Top Mistakes Made by Companies Selling Print to Not-for-profits

Last updated: Thursday, August 13, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Not-for-profits represent a huge market segment with 1.5 million non-profit organizations representing $1.6 trillion in the U.S. alone. Ted Raymond, Principal at Allegra Marketing and Print, is an expert at selling to this market with considerable success. When I asked him what he sees [...]

Secret Tip to Effortlessly Writing Case Studies

Last updated: Thursday, July 23, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company It’s commonly called “content marketing” but most people I know use content such as case studies more frequently as sales tools in “content selling.” During a sales call you learn what a prospect is trying to do and reply that you’ve worked with someone [...]

One-and-done vs The Long Game

Last updated: Tuesday, June 30, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company I was talking with Joe Manos from MindFire Inc. the other day about what he thinks companies who are really successful at delivering direct marketing services do differently than the rest. If you’ve ever spoken with Joe it will be no surprise that this [...]

I Never Knew These Social Media Tricks

Last updated: Thursday, June 25, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company I was interviewing John Leininger about his upcoming PODi Institute course and in just a few minutes he made me really think hard about how I’m using social media. In fact, even though it’s all related, once he asked his first questions we never [...]

How You VDP and Workflow in 2015

Last updated: Wednesday, June 24, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company A couple of weeks ago I asked people in the industry to share the VDP languages, workflow solutions and MIS solutions they use. It is always good to take a quick pulse of the industry and the results confirm much of what I already [...]

Print eCommerce Versus Web-to-print

Last updated: Thursday, June 11, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company One great thing about being in this industry for the past several decades is that I’ve had a chance to witness and participate in the birth and evolution of some of the technology and services. One that has perhaps changed the most is how [...]

A conference speaker you won’t want to miss

Last updated: Thursday, November 20, 2014

This past week we signed Andrew Davis as a keynote speaker at AppForum. For those of you who don’t know Drew, check out this link to a video by him. He’s an entertaining, informative and energetic speaker whose message resonates with the AppForum conference. As Drew puts it, “I’m a big believer in the power [...]