Archives by Tag 'Direct Mail'

Xeikon on a roll.

Last updated: Thursday, October 19, 2017

After holding the Xeikon Café in Europe for several years, Xeikon brought the event to North America this week in Chicago. While primarily a user conference, Xeikon took the opportunity to add in a press conference and provide new insight on their strategy and positioning. One of the key positioning elements for Xeikon today is [...]

Top Printing Companies see Growth in Packaging, Direct Mail, and Commercial Printing

Last updated: Thursday, January 12, 2017

In December of 2016 Printing Impressions magazine published its list of the top 400 printing companies in North America.  The ranking includes the most recent annual revenue figures and the previous year revenues. The ranking also provides information on what segment or specialties the companies produce such as commercial print, direct mail, packaging, business forms, [...]

Is it a Magazine, Direct Mail, or a Catalog?

Last updated: Thursday, December 15, 2016

I’m always on the lookout for interesting print applications.  And last weekend I unfolded my copy of the Wall Street Journal and found a 68 page publication called The Wixon Experience.  The publication is a cross between a magazine and a direct mail piece, with elements of a catalog as well. Wixon Jewelers is a [...]

Studies Highlight Value of Direct Mail as Production Shifts to Color Inkjet

Last updated: Thursday, November 17, 2016

In North America the trend for Direct Mail print volume (primarily Standard Mail) has been flat for the last several years. Data from the USPS for the first half of 2016 shows the trend continuing.  Direct mail volumes have been holding steady while first class mail and periodicals continue to decline. It is becoming well [...]

What does an online PODi course look like?

Last updated: Thursday, May 19, 2016

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company If you’ve never attended a PODi Institute course, you probably have no idea what they are like. They consist of presentations, interactive discussions, homework assignments, and interactive coaching on work students have turned in. Oh, and the topics are valuable and interesting as well. [...]

The Five Killer Mistakes Made Selling to Healthcare Prospects

Last updated: Thursday, May 5, 2016

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Change and competition drive opportunities and everyone knows how much the healthcare and health insurance markets are changing. They are going through a period of consumerization and becoming more retail/consumer-focused like other industries. Many large and small print and marketing services providers see this [...]

Direct Mail Volumes are Hanging In There

Last updated: Thursday, January 14, 2016

Throughout 2015 it seemed to me that the amount of direct mail delivered to my mailbox was as high as ever so I thought I’d take a look at the USPS stats and see if my  hunch matched up to the data. The USPS has data posted for their fiscal year 2015, which ended on [...]

Let me tell you a story…

Last updated: Tuesday, January 12, 2016

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company “Let me tell you a story…” Somehow, we usually lean in and listen a little more eagerly when we hear that phrase. I suppose it’s just human nature, but the promise of a good story captures our attention and, if told well, emotionally connects [...]

Learning from Personalized Marketing Fails

Last updated: Wednesday, December 2, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Face it, most generic direct marketing is so irrelevant we rarely even notice that it doesn’t apply to us before trashing it. Personalized direct marketing, however, can make a lasting impression – even when it doesn’t fit. For instance, I recently received this great [...]

Open the Door and Close the Deal on Higher Ed Fundraising Solution

Last updated: Wednesday, November 18, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company So you want to sell personalized direct marketing services to the higher education market. Good thinking – it’s a great target market. Fundraising is a huge focus, schools have good, deep data about their alumni audience, and they’ve been running traditional campaigns for years. [...]