Archives by Tag 'digital print'

You’re Good Enough, Your Work is Smart Enough, and Doggone It, PODi Wants Your Case Study!

Last updated: Monday, June 20, 2011

I had an eye-opening conversation with a PODi member today about having his company’s case studies published in the PODi database. “We created a great program, and doubled the response rate my customer had been getting. We used some really innovative techniques. But PODi wouldn’t be interested in publishing it,” he told me. “It wasn’t [...]

Pinehurst Golf Academy Drives Results with Personalization

Last updated: Tuesday, June 7, 2011

Business Objectives Pinehurst Resort, a historic golf resort located in North Carolina, wanted to drive enrollment in its Pinehurst Golf Academy. They decided to address their audience – prospects from their own database and a purchased list of golf enthusiasts – through a personalized campaign with multiple touchpoints across many different communications channels.     [...]