Archives by Tag 'digital print solutions'

Canon Simplifies Color Management

Last updated: Thursday, April 21, 2016

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Color management shouldn’t be as complex and time-consuming as it is. At least I don’t think it should in a world of ubiquitous computers and “apps” for just about everything. However, the sad facts are that conforming to the various G7 standards typically involve [...]

Barksdale Bets It All on Changing Their Production Processes

Last updated: Wednesday, March 9, 2016

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Lots of companies are willing to tweak a process step or two to streamline their production workflows a bit; but who is willing to wholesale rip out existing equipment and processes and suspend business for 3 months to fundamentally change how they do business? [...]

Canon’s New Integrated Workflow Automation Package

Last updated: Thursday, February 25, 2016

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Canon has a new integrated workflow automation package called PRISMAdirect that is really worth a look if you’re a small to mid-size commercial printer or an in-plant. It is kind of unique in that it provides a single, integrated way to get the core [...]

When is Web-to-Print not Printing via the Web?

Last updated: Thursday, February 11, 2016

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company A dozen years ago the idea of submitting print jobs over the web was a pretty innovative concept. Even as recently as 3-years ago, printers could win deals by pitching savings on waste by print-on-demand and just-in-time printing through online fulfillment. Today both of [...]

Let me tell you a story…

Last updated: Tuesday, January 12, 2016

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company “Let me tell you a story…” Somehow, we usually lean in and listen a little more eagerly when we hear that phrase. I suppose it’s just human nature, but the promise of a good story captures our attention and, if told well, emotionally connects [...]

Workflow Trends I Saw in 2015

Last updated: Wednesday, December 30, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company As I look back over research and interviews I did this past year, I see some areas of workflow automation changing and others struggling to catch on. Here’s what I saw regarding MIS solutions, the cloud, workflow automation, and other solutions:

Getting Print & Marketing Services Sales Reps to Fly High

Last updated: Thursday, September 10, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company I recently had a conversation with Paul McGhee, Co-founder and CEO of SharperAx, who shared some thought-provoking insights with me about selling in the print and marketing services market. He shared a factoid from a Forrester report claiming that 89% of people who buy [...]

Secret Tip to Effortlessly Writing Case Studies

Last updated: Thursday, July 23, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company It’s commonly called “content marketing” but most people I know use content such as case studies more frequently as sales tools in “content selling.” During a sales call you learn what a prospect is trying to do and reply that you’ve worked with someone [...]

How You VDP and Workflow in 2015

Last updated: Wednesday, June 24, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company A couple of weeks ago I asked people in the industry to share the VDP languages, workflow solutions and MIS solutions they use. It is always good to take a quick pulse of the industry and the results confirm much of what I already [...]

Print eCommerce Versus Web-to-print

Last updated: Thursday, June 11, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company One great thing about being in this industry for the past several decades is that I’ve had a chance to witness and participate in the birth and evolution of some of the technology and services. One that has perhaps changed the most is how [...]