Archives by Tag 'cross media marketing'

Open the Door and Close the Deal on Higher Ed Fundraising Solution

Last updated: Wednesday, November 18, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company So you want to sell personalized direct marketing services to the higher education market. Good thinking – it’s a great target market. Fundraising is a huge focus, schools have good, deep data about their alumni audience, and they’ve been running traditional campaigns for years. [...]

Using a Vertical Market Focus to Grow Your Business

Last updated: Thursday, March 13, 2014

The power of cross-media marketing is seen in a couple of education campaigns that we recently added to the PODi case study database. They are also a good example of how a service provider can drive business by focusing on a vertical market. The knowledge and expertise that is developed building a marketing solution for [...]

Five PRINT13 Software Solutions that Rocked My World

Last updated: Monday, October 14, 2013

There were many, many solutions shown at PRINT13 and I’m sure I’ll offend companies by not mentioning theirs. Let me start by apologizing for that. It’s a big world and a small blog article; I really don’t mean to slight anyone. That being said, here are five solutions that I thought were really innovative and [...]

Case Study: Cedar Graphics’ Innovative Package Illustrates the Power of Cross-Media and Web-To-Print

Last updated: Monday, February 11, 2013

Cedar Graphics wanted to gain the attention of advertising agencies and print buyers. Their cross-media campaign achieved a 10% response rate with recipients visiting a personalized landing page and completing an online survey about their printing needs.

What is Cross-Media?

Last updated: Monday, January 21, 2013

I was recently asked to define the term “Cross-Media” and so this is just my own view. Cross-media means different things to different people. And to some people (important ones for digital printers) it means nothing at all.

Case Study: ScottishPower Welcome Programme

Last updated: Monday, December 3, 2012

Business Objectives ScottishPower is a major utility company in the UK supplying gas and electricity services to more than 5 million customers. The UK’s consumer energy supply sector is highly competitive and consumers can switch suppliers with ease: between 8 and 10 million do so each year. But attrition rates, especially during the first few [...]


Last updated: Tuesday, April 24, 2012

As we saw last time, the overall volume of print is in decline and printing companies are scrambling to find strategies to not only survive, but to grow revenue and margins. What are Companies Doing? In Part 1, we’ve already explored the first three strategies: Acquire competitors Become the low-cost producer for a niche Add [...]

2012 Future-cast: New Directions for Digital Print

Last updated: Sunday, December 25, 2011

The digital printing industry looks to Caslon and PODi for insights into what’s next and what will be profitable in the future. Here are a few of the exciting opportunities we see emerging plus some red flags to watch out for. In the direct marketing arena, the buzz is all around cross media marketing. We’ll [...]

Meet Herman & See Personalized Video in Action

Last updated: Sunday, December 18, 2011

Marketing for the AppForum conference gives us the chance to actually try out some of the very exciting technology and new cross media strategies we feature at the event. Last year it was QR codes and augmented reality with our tie-in to the award-winning Tissot Watches campaign. This year it’s integrated cross media and XMPie’s [...]