Archives by Tag 'commercial printers'

How will printers grow their businesses?

Last updated: Thursday, July 13, 2017

In 2016 production print service providers had a good year. In our recent Caslon survey, more printers reported increases in annual revenues than declines by at least a 2 to 1 ratio. As such, they bought more color digital print engines and produced more color digital pages than ever before. Each year Caslon surveys the [...]

New PRISMAsync Version 5 Gives Operators Real Power

Last updated: Wednesday, January 11, 2017

by Greg Cholmondeley, Workflow Practice Director, Caslon & Company Canon certainly doesn’t waste any time releasing improvements to their software! It seems like I just reviewed the new G7 color management capabilities in PRISMAsync and they already have a new major release. This one is called PRISMAsync Version 5 and it has a lot of [...]

What makes RICOH Color Management Different?

Last updated: Tuesday, November 22, 2016

by Greg Cholmondeley, Workflow Practice Director, Caslon & Company Every manufacturer has a color management strategy, right? And they’re all pretty much the same, right? WRONG! I’ve had the opportunity to review several offerings from different vendors in the production space and each has taken different approaches with different benefits and limitations. Some leverage internal [...]

When is Web-to-Print not Printing via the Web?

Last updated: Thursday, February 11, 2016

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company A dozen years ago the idea of submitting print jobs over the web was a pretty innovative concept. Even as recently as 3-years ago, printers could win deals by pitching savings on waste by print-on-demand and just-in-time printing through online fulfillment. Today both of [...]

Top Mistakes Made by Companies Selling Print to Not-for-profits

Last updated: Thursday, August 13, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Not-for-profits represent a huge market segment with 1.5 million non-profit organizations representing $1.6 trillion in the U.S. alone. Ted Raymond, Principal at Allegra Marketing and Print, is an expert at selling to this market with considerable success. When I asked him what he sees [...]

Secret Tip to Effortlessly Writing Case Studies

Last updated: Thursday, July 23, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company It’s commonly called “content marketing” but most people I know use content such as case studies more frequently as sales tools in “content selling.” During a sales call you learn what a prospect is trying to do and reply that you’ve worked with someone [...]

Dr. Leininger Helps Companies Target Top Prospects

Last updated: Thursday, July 9, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Every salesperson hates cold calling and everyone hates receiving irrelevant calls and direct marketing. So, how do you identify and connect with the top prospects to ensure your sales and marketing activities target the right companies and people? Dr. John Leininger, professor in the [...]

I Never Knew These Social Media Tricks

Last updated: Thursday, June 25, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company I was interviewing John Leininger about his upcoming PODi Institute course and in just a few minutes he made me really think hard about how I’m using social media. In fact, even though it’s all related, once he asked his first questions we never [...]

How You VDP and Workflow in 2015

Last updated: Wednesday, June 24, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company A couple of weeks ago I asked people in the industry to share the VDP languages, workflow solutions and MIS solutions they use. It is always good to take a quick pulse of the industry and the results confirm much of what I already [...]

Print eCommerce Versus Web-to-print

Last updated: Thursday, June 11, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company One great thing about being in this industry for the past several decades is that I’ve had a chance to witness and participate in the birth and evolution of some of the technology and services. One that has perhaps changed the most is how [...]