Archives by Tag 'case study'

Case Study: Cross Channel Event Marketing

Last updated: Tuesday, August 7, 2012

  Business Objectives: Boelte-Hall, a print service provider offering cross channel marketing solutions, has been a participant in the Ag Media Summit (AMS) since its inception in 1999. The Summit is the largest gathering of crop and livestock media professionals in the U.S. The agricultural market is a key vertical market for Boelte-Hall and they [...]

Case Study – HOPELights Personalized Magazine

Last updated: Monday, July 9, 2012

Business Objectives: HOPELights helps individuals and families who have been impacted by special needs diagnoses live happier and healthier lives. It is the first activity magazine of its kind developed specifically to support the sensory needs of “differently-abled” youth. The goals of the magazine are to: Deliver powerful learning strategies for children through the use [...]

Call for Case Studies! Prove it with a PODi case study

Last updated: Sunday, June 10, 2012

You know you can handle your customer’s program. You’ve done similar campaigns before, and with great results. You can tell them about it, you can show them your data. But they demand more – this is a big decision for them. It’s not just data and numbers.  They want to trust you. Or else. Don’t [...]

Specialty Dentist Grows Referrals Through Personalized Campaign

Last updated: Tuesday, June 5, 2012

Business Objectives: RAMP is a marketing agency that specifically focuses on the marketing needs of dentists. They partnered with Modern Mail to create a campaign for Dr. Wilhelm, a prosthodontist and his practice, Imagine Your Smile/Natural Dentistry by Design. His objectives: • Increase awareness among general dentists in the area • Establish long term relationships [...]

AlphaGraphics Uses Multichannel Campaign to Thank Customers and Community

Last updated: Monday, May 7, 2012

Business Objectives: AlphaGraphics in the Cultural District wanted to mark their tenth anniversary with a celebration that would help build awareness of their services. A multichannel direct marketing campaign was developed that would: Express gratitude to existing customers Reinforce brand image Showcase their multichannel marketing capabilities and creativity Strengthen their partnerships with city leaders Give back [...]

Ten Thousand Villages Supports Stores with Web-to-Print

Last updated: Monday, April 9, 2012

Business Objectives: Business Objectives: Ten Thousand Villages is an exceptional source for handmade gifts representing artisans in Asia, Africa, Latin America and the Middle East. One of the world’s largest fair trade organizations, the company strives to improve the livelihood of disadvantaged artisans in 38 countries. The company has 80 branded Ten Thousand Villages fair [...]

Seattle Humane Society Strengthens Relationships with Donors

Last updated: Tuesday, November 8, 2011

Business Objectives:   The Seattle Humane Society (SHS) is a private, nonprofit animal welfare organization that serves the people and animals of King County, Washington with a variety of programs including adoptions, veterinary services, dog training classes, a pet food bank and humane education for children of all ages. For large donors, the SHS Development Office [...]

Part 3 – Ideas that Work for the Education Market

Last updated: Monday, October 24, 2011

This is the final segment of our 3-part excerpt from the Caslon white paper: Fundraising Solutions for the Education Market. Fundraising Challenge #3: Reduce administrative costs by moving donations online Moving donations online can reduce labor costs for schools and universities by eliminating manual processing time and can decrease the hassles of bounced checks thanks [...]

Ideas for Non-Profits: Strengthening Bonds with Donors

Last updated: Tuesday, August 23, 2011

Engaging existing donors, volunteers and supporters is critical to the operation of not-for-profit organizations. According to the Association of Fundraising Professionals’ 2010 Fundraising Effectiveness Survey Report, “For every $4.50 the nonprofit organizations gained in upgraded, new, and recovered gifts, a little more than $6 was lost in downgraded and lapsed gifts. For every 5.4 new [...]