Archives by Tag 'case study'

Trevecca Nazarene University In-plant Pulls Off Major Turnaround with Xerox and EFI

Last updated: Thursday, April 20, 2017

by Greg Cholmondeley, Workflow Practice Director, Caslon & Company I recently interviewed Kelly Huebscher, who runs print services at Trevecca Nazarene University, for a PODi Video Case Study. Trevecca University is a liberal arts school in Nashville, Tennessee with about 3,000 students. It is best known for their teaching and music programs, but my interest [...]

How a Commercial Printer Entered the Label Business in a Big Way

Last updated: Thursday, January 26, 2017

by Greg Cholmondeley, Workflow Practice Director, Caslon & Company I know it’s a slight departure from my usual focus on workflow software, but I wanted to share this conversation I had with Joshua Feller, owner of ColorZone ( in Benicia, California. We talked about the innovative ways they are using their EFI VUTEk and Jetrion [...]

Secret Tip to Effortlessly Writing Case Studies

Last updated: Thursday, July 23, 2015

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company It’s commonly called “content marketing” but most people I know use content such as case studies more frequently as sales tools in “content selling.” During a sales call you learn what a prospect is trying to do and reply that you’ve worked with someone [...]

Applying a Solution Mentality Where You’d Least Expect It

Last updated: Friday, November 7, 2014

It is really, really easy to fall into the trap of building and selling “things.” These things could be software programs, printers, binders, business cards, brochures, or even conferences. It seems to be human nature to start by seeing what you can build and to then try to sell (which I translate to mean justify) [...]

Automation for the Common Man: A Konica Minolta EngageIT Automation Case Study

Last updated: Wednesday, September 17, 2014

We often hear about how companies producing high volumes of specific applications (e.g. online business cards, short-run books, etc.) automate their workflows … but what about the rest of us? What about general commercial printers or in-plants which are more job-shop focused and which handle a wide variety of applications? Is there anyone out there [...]

If print is dead, why is my recycling bin so full?

Last updated: Tuesday, December 24, 2013

As I took out my trash this morning, I noticed that my paper recycling bin was overflowing again. Furthermore, I noticed the couple across the street dragging out two recycling bins of paper. By the way, this is not seasonal … it’s a pretty typical week. I can only imagine what next week’s will be [...]

Read and Watch: A 3-day task reduced to 1 hour? Buffalo Printing shows how with Avanti and Xerox

Last updated: Friday, August 30, 2013

Buffalo Printing in Buffalo, New York, had a major client who submitted large orders of short-run work several times a week via spreadsheets generated from their corporate systems. Buffalo Printing needed to fulfill these orders within 4 days … yet it took 3 days to enter each order which contained hundreds of jobs with individual [...]

Video: Midwestern Printer Shows How to Do Corporate-driven Marketing Campaigns for Dealers

Last updated: Thursday, August 8, 2013

The best part of my job is talking with creative people doing innovative projects that make business sense. Here is a great example from Metzgers in Toledo, Ohio. Their premise is that dealers and sales people ought to spend their time selling – not running marketing campaigns, doing mailings, or managing databases. At the same [...]

PODi Case Study: How a smaller printer automates their workflow

Last updated: Tuesday, July 2, 2013

James River Press is a smaller commercial printer located in Richmond Virginia that provides a wide range of services including single-source printing and complete mailing/data services, digital and on demand printing and a dedicated fulfillment department. Their differentiation is more aligned with high-value problem solving and personal project attention than with bulk, commodity printing. As [...]

Tucker Castleberry Shares Workflow Automation Success

Last updated: Wednesday, April 10, 2013

PODi just published its first online workflow case study. In it, Seth Brown of Tucker Castleberry Printing in Atlanta discusses and demonstrates how they’ve altered and automated their workflows as they’ve blended digital production alongside their offset work. Anyone who watched March Madness is familiar with their work – they produced all the NCAA signage.