Archives by Tag 'AppForum'

Tips for Selling to Non-Profits

Last updated: Wednesday, February 26, 2014

Non-profits are a key vertical market for many service providers, where integrated marketing campaigns are often a strategic part of fundraising strategies. According to the 2013 Blackbaud Charitable Giving Report, 93 percent of individual donations still come through traditional offline channels. Service providers can help deliver solutions with consistent messages across channels including email, direct [...]

Selling inbound marketing services

Last updated: Thursday, February 20, 2014

A recent PODi webinar focused on selling inbound marketing services. Inbound marketing focuses on having quality content that aligns with the customer needs in all the appropriate channels. Why is this important? Research from CEB’s Marketing Leadership Council shows that potential business customers do not contact suppliers directly until 57 percent of the purchase process [...]

The Impact of a Truly Personal Story

Last updated: Wednesday, February 12, 2014

In a Foundry peer group meeting a PODi member shared how telling a personal story drove significantly more interest in her company than a standard sales pitch. This owner belongs to a Women’s Chamber of Commerce that seeks to support its members professionally and personally. At a recent luncheon a conversation starter was posed to [...]

Beyond the Hype – An Interview with Someone Actually DOING 3D Printing

Last updated: Wednesday, February 12, 2014

I had the opportunity to talk with Jim Corliss, Owner of Braintree Printing about his experiences as a printer getting into the 3D printing business. Jim has nearly a year of experience in marketing, selling and producing 3D work. That experience brought the discussion out of the theoretical and into the real. The conversation was [...]

New Content-driven PODi Website Keeps You Up to Date

Last updated: Thursday, February 6, 2014

Go to today and you’ll see some major changes. It’s gone from a static, generic page to an up-to-the-minute content-driven design highlighting the latest, relevant PODi materials based upon your area of interest. In other words, PODi has always been about high-quality content such as our 500+ case study library, workflow product briefings, reports, [...]

Why you Want your Customer to be Uncomfortable

Last updated: Thursday, January 23, 2014

Making your customer uncomfortable seems completely counter-intuitive. When you have that first meeting with a prospect don’t you want them to be relaxed, happy and totally at ease? After all you want this person to accept future meetings with you. Well comfort is not the primary goal of a first meeting. In a recent webinar, [...]

locr maps: Easy Product for Adding Personalized Maps to Cross-Media Campaigns

Last updated: Tuesday, December 25, 2012

Personalized maps are nothing new. But now that they are actually EASY – well, that does change things. We’ve been looking at a new product from locr maps that promises to take personalized maps mainstream. locr maps is an international company headquartered in Germany. They supply map data for more than 100 countries worldwide, including [...]

Best Practice Award Winners for 2012!

Last updated: Tuesday, January 10, 2012

Congratulations to all of the 2012 winners for their outstanding results with digital printing and 1:1 direct marketing campaigns. We’re looking forward to hearing the details of their programs, which they will present at the AppForum in less than 2 weeks! Best Practices Winner : Direct Marketing Category   ScottishPower and Eclipse “ScottishPowerWelcomeProgramme”   Scottish [...]

The Perks of Presenting: What’s In It for Me?

Last updated: Monday, August 1, 2011

We’ve just announced the dates for the 2012 AppForum – January 23-25 at the Tropicana in Las Vegas. Woo Hoo! Now it’s time to start building our team of speakers. Unlike other conferences, we look for actual users – print and marketing service providers and direct marketing pros – of digital print and 1:1 marketing [...]