Ricoh acquires PTI

Posted on by Dave Erlandson | No Comments »


PTI Ricoh LogoRicoh moved from investor to owner of PTI Marketing Technologies.  In August of 2012 Ricoh made an investment in PTI that provided 30% ownership and in December of 2014 Ricoh took the next step and acquired the company.

Formerly known as Printable Technologies, PTI Marketing Technologies offers products well-known to the commercial printing market including MarcomCentral and FusionPro.  MarcomCentral from PTI is software-as-a-service (SaaS) that provides Web-to-print capabilities for print service providers and a marketing on-demand system for enterprises. It centralizes and automates the creation, printing, management and delivery of static, personalized and variable data pieces. End user customers can request items using predefined, press-ready PDF templates, and they can follow the job through the production and fulfillment process easily, from anywhere, using a Web browser.

The PTI FusionPro suite includes software-as-a-service (SaaS) and as a desktop and server applications. FusionPro products supply capabilities such as composition, variable data design, document personalization, image personalization, PURLs and campaign tracking.

The PTI offering provides the basic technologies of web to print and variable data which are used by marketing/print service providers to create high value solutions on behalf of their clients. PTI has long been a leader in this space.

Ricoh’s acquisition is a clear signal of its commitment to the graphic communications market. Ricoh sees the importance of being able to help customers build winning businesses and supporting customers who want to build high-value marketing solutions is a key element of that strategy.  Ricoh can now offer customers hardware and software to create end to end solutions based on web to print and variable data technologies.

The PTI acquisition is just one of the investments Ricoh is making in the graphic communications space. At Graph Expo they announced several new workflow software products and three new digital color presses to go along with their refreshed line up of monochrome presses. Ricoh is clearly on the move in the production printing space.

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