Pinehurst Golf Academy Drives Results with Personalization

Posted on by Christine DeLooze | No Comments »
Business Objectives Pinehurst Resort, a historic golf resort located in North Carolina, wanted to drive enrollment in its Pinehurst Golf Academy. They decided to address their audience – prospects from their own database and a purchased list of golf enthusiasts – through a personalized campaign with multiple touchpoints across many different communications channels.  
Working with their partners, WilsonMcGuire Creative and Keiger Direct, Pinehurst achieved impressive results with their marketing program.

  • Direct marketing response:
    • 11.3% visit rate – recipients went to a Personalized URL
    • 9.9% of visitors completed golf self-assessment survey
  • Social media marketing response:
    • 2,500 visitors to campaign landing page
    • 26% of visitors completed golf self-assessment survey
  • Attendance:
    • Campaign helped attract at least 50 more attendees for Pinehurst’s spring golf school than the previous year.

Read more about how this campaign was structured and why it succeeded.

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Client Pinehurst Resort
Print Service Provider Keiger Direct
Creative Agency WilsonMcGuire Creative

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