Pinehurst Golf Academy Drives Results with Personalization

Posted on by Christine DeLooze | No Comments »
Business Objectives Pinehurst Resort, a historic golf resort located in North Carolina, wanted to drive enrollment in its Pinehurst Golf Academy. They decided to address their audience – prospects from their own database and a purchased list of golf enthusiasts – through a personalized campaign with multiple touchpoints across many different communications channels.  
   
Results
Working with their partners, WilsonMcGuire Creative and Keiger Direct, Pinehurst achieved impressive results with their marketing program.

  • Direct marketing response:
    • 11.3% visit rate – recipients went to a Personalized URL
    • 9.9% of visitors completed golf self-assessment survey
  • Social media marketing response:
    • 2,500 visitors to campaign landing page
    • 26% of visitors completed golf self-assessment survey
  • Attendance:
    • Campaign helped attract at least 50 more attendees for Pinehurst’s spring golf school than the previous year.

Read more about how this campaign was structured and why it succeeded.

PODi members can download the full case study here

Nonmembers: Get a complimentary copy until June 31,2011. PODi members can access over 470 case studies – Join

Client Pinehurst Resort
www.pinehurst.com
Print Service Provider Keiger Direct
www.keigerdirect.com
Creative Agency WilsonMcGuire Creative
www.wilsonmcguire.com

Get priceless exposure for your business! Get YOUR successful case studies published by PODi

You do amazing work for your customers – Promote yourself and let all your prospects know that you’ve got game. Don’t have time to write case studies? No worries. If we think your story illustrates the power of digital print, we do all the interviewing, writing and layout, and then publish it to the world. We’ll even help with press releases and exposure with our media partners.

Submission is open to all – no charge, enter as many as you like. Get started now at http://www.podi.org/casestudy/bpsubmission/

DEADLINE: July 25, 2011

Write a comment