Personalized maps from locr make a great VDP campaign tool

Posted on by Dave Erlandson | No Comments »

I got an email from Rolf Richter today informing me that his company’s website has been upgraded and that I could see the new site at Rolf heads up a company called locr, founded in 2006 in Brunswick/Germany, which specializes in providing personalized maps and geodata. locr’s maps and geodata come from several leading partners, including NAVTEQ and OpenStreetMap, which ensures that the maps are always up-to-date and accurate.

I first met Rolf when I was roaming the aisles of Hall 7 at drupa about 18 months ago.  Hall 7 is where the software providers exhibit their wares and I was on the look-out for new tools for PODi members.  I came upon locr’s booth and easily struck up a conversation with Rolf.  He demonstrated his solution and I immediately knew it was something that marketing service providers would be interested to have in their arsenal.

locr typically provides three types of maps for customers:

  • locr LOCALmaps
  • locr NAVImaps
  • locr MULTImaps


LOCALmaps contain one to multiple locationsLOCALmap with icons or customer logos:


  • Different versions:

- home location
- shop location
- multiple locations of acceptance

  • Representation by icons, logos or individual indication




NAVImaps contain routings:


  •  Presentation of routings to one or multiple destinations
  •  Start and target location presentable by different logos
  •  Up to 5 destinations presentable in different route colors





MULTImapMULTImaps contain a presentation of survey maps and detailed maps in one map image:


  •  Routes and route sections
  •  Overview and detailed locations
  •  Survey maps with accentuated details


A PODi case study demonstrates how the technology can be used effectively.

Telekom Shop Vertriebsgesellschaft is the retail arm of Deutsche Telekom AG, the largest supplier of business and consumer telecommunications services in Germany. They wanted to demonstrate the defining characteristics of a world-class cell phone company in a marketing campaign targeted at very small businesses – friendly relations with customers and outstanding customer service.

The campaign objectives were:

  • to attract new customers to a nearby Telekom Shop for a consultation on their business telecommunications needs
  • to make customers feel that they were getting the best advice from the earliest stage by approaching them as individuals

The direct marketing campaign used personalized maps which strengthened the Telekom branding and its retail presence for small businesses. The use of personalized maps showing a unique route between the recipient’s address and the nearest shop ensured that the data was clean and individualized for each recipient.

The entire case study is available free for PODi members.

To make it easier to access locr maps they have created partnerships with many of the leading composition engines such as XMPie, GMC, Xerox, Kodak and many more. This way you don’t have to go all the way to Hall 7 in Dusseldorf for assistance.


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