Remember that saying, “the cobbler’s children go unshod”? I would be lying if I said that our company, Pacesetter Enterprises, never suffered from something similar. We often get so busy working on our clients’ needs that we lose focus on our own marketing efforts. Many times, we would go weeks, even months, without sending out a single marketing piece.
With increased competition and reduced budgets, losing sight of your marketing can be detrimental to your overall sales. We are competing, in many cases, on a larger scale. Our systems need to be streamlined, our branding needs to be on point, and our daily tasks need to directly contribute to the overall goal of the company.
How do we do that on a shoestring budget? How do we do that if our resources are limited? How do we even figure out how we’re different from our competitors?
The answer lies in a variety of tactics ranging from putting together an effective marketing calendar (that you can actually execute), strategically integrating sales tactics that focus more on sharing than selling, and developing a “Power Hour” to-do list that provides you with actionable items that you can do each day that will land you at your ultimate sales and marketing goal(s) for the year.
It doesn’t have to be complicated, and it certainly doesn’t have to be hard. It just needs to be consistent.
There’s good news for those who’d like to learn from our experiences. I am teaching a 4-week, interactive, online PODi Institute course titled “Ready, Set, Grow! Set yourself apart from the competition and market on a budget“. It runs from May 4th through May 25th and I’ll cover these topics and more.
For more information and to register go to the ”Ready, Set, Grow!” registration page on www.podi.org/PODi-Institute.
Kim Gross is the Director of Sales and Marketing for Pacesetter Enterprises and has led several highly-rated PODi Institute courses. Pacesetter has been leading the way in the communications and printing industries for twenty-five years offering highly effective cross-channel marketing programs integrating traditional print with cutting-edge web technology. Several of Pacesetter’s clients include Rosemont College, Elizabethtown College, Volvo Trucks North America and Aesculap (a division of Braun).