HP Puts on an Amazing Display at Labelexpo in Brussels

Posted on by Dave Erlandson | No Comments »

Labelexpo Europe 2013 which took place from September 24 – 27 in Brussels attracted 31,795 visitors and had just under 600 exhibitors in seven halls within Brussels Expo’s exhibition center.  It was the largest Labelexpo ever.

HP’s booth space was the largest of all exhibitors, four times as large as the next largest digital press provider and covered an area that typically contained 6-8 exhibitors in other halls.

They brought their workhorse presses the WS6600 and the WS4600 and they brought their new wider format presses too: the Indigo 20000 for labels and flexible packaging and the Indigo 30000 for folding cartons.

HP not only brought its portfolio of digital presses but they had most, if not all, of their partners with them in their exhibition area. Partners from which customers can create complete solutions. HP partners cover the entire ecosystem from business management to creation and submission to pre-press to print servers to printing to finishing/converting to track and trace.

Representatives from LabelTraxx, Cerm, and thuerer.com were stationed in the HP booth to explain how their MIS systems integrate with HP technology.

Esko, Prisme, and Color-Logic were on hand to show packaging design tools, web to print solutions, and how to easily create metallic effects. Esko had an amazing display, a 3D virtual supermarket, which enables brand owners to quickly learn how their products will look in the store and on the shelves.

Esko partners with HP to create high performance digital front ends that are capable of variable data printing, precise color management, and automating prepress workflows.

Several finishing partners were on hand, but the Digicon 3000 from AB Graphics and Edale was front and center. Designed for the Indigo 20000 this machine offers inline or offline converting solutions for inspecting and converting 30” (762 cm) labels or shrink sleeves. AB Graphics Digicon solutions for the narrower web presses were on display as well.

Tresu was showing an in-line coater for the Indigo 30000 and Kama and Highcon were showing off converting systems for folding cartons.  The Highcon system is impressive as it is a truly digital machine for creasing and cutting. Scodix was showing their image enhancement technologies.

AVT, HP’s partner for vision inspections systems was busy throughout the show.

Track and trace systems from Adents and Advanced Track & Trace were being demonstrated.

And media solutions partners were present including Michelman who makes water-based coatings and print receptive primers for the Indigo presses.

HP showed product produced by their customers for a number of vertical markets including health and beauty, pharma, food, and beverage.  Naturally they were highlighting their very successful Coca-Cola campaign.

What HP was demonstrating was not only their ability to innovate with their new 30” wide presses, but also that they have done the heavy lifting to find partners and create complete solutions for labels, flexible packaging, and folding cartons. This is important because in the label and packaging businesses, printing is just part of the process; and workflow and finishing are just as critical to a converter’s success as printing.

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Categories: Digital Printing
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