How to sell & implement campaigns in 4 vertical markets

Posted on by Greg Cholmondeley | No Comments »

Early Bird PricingAppForum has 4 exciting new tracks in the 2015 agenda focusing on how to sell and implement marketing campaigns for the Higher Education, Not-for-Profit, Hospitality and Retail vertical industries. By the end of each track, you will have a plan on what you need to do to develop a market strategy, a sales strategy along with examples of how to develop and implement marketing campaigns. They’re timed so that you can go deep on one or two industries or hit the sales and marketing sessions for all four.

What’s really exciting about these is that while the track sessions have been consistently defined and structured to deliver the information small to mid-sized marketing service providers need to begin and succeed selling into these markets, they are each delivered by companies who are doing this today. This approach covers the subjects in terms of real-life examples presented by people in the trenches who have lived through them.

This means that you’ll hear, first hand, what these people did (or wished they had done) to prepare for their sales calls, get the meetings, and close the deals. They’ll share what they think needs to be done to determine which industries you should target, how you find accounts, and what’s on their minds. And they’ll walk you through how they worked with clients to develop and design relevant, cross-media marketing campaigns. Each track will also have a vendor-led session showing how a major multi-channel marketing solution can be used to implement marketing campaigns in that space.

These aren’t “industry experts” lecturing on theories. These are people, like you, who do this for a living who are sharing real-life experiences on everything from identifying markets, to making sales, to designing and implementing solutions. And, these presenters are also attending the conference so you’ll have plenty of opportunities to share a few glasses of wine, brainstorm ideas, and make new connections and friends.

There is nothing like this out there in any conference I’ve seen.

Of course, the conference also has much more to offer as well, including:

  • In-depth workshops on solution selling, cross-media fundraising solutions, and workflow automations
  • Best practices case study sessions
  • Meetings with leading vendor executives
  • Networking lunches and receptions
  • and everything Las Vegas has to offer

I hope you can make it and encourage you to learn more at and to register while Early Bird Pricing is in effect.

See you May 11-13 at Harrah’s in Vegas!

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