How to make your website visible on Search Engines

Posted on by Dave Erlandson | No Comments »

It doesn’t matter how good your website design is if target audience can’t find your site on Search Engine Result Page (SERP). You need to be visible. The number one way that target audience will find you is by conducting an online search, which for most of us, simply means typing a few words in a search engine (Google, Yahoo or Bing) and viewing results.

Local Search Analysis Report:

Webvisible & Nielsen produced a 2007 report on local search that noted:

  • 74% of respondents used search engines to find local business information vs. 65% who turned to print yellow pages, 50% who used internet yellow pages, and 44% who used traditional newspapers
  • 86% surveyed said they have used the Internet to find a local business, a rise from the 70% figure reported in 2006
  • 80% reported researching a product or service online, then making that purchase offline from a local business

An April 2010 study done on local search by comScore found:

  • Google Sites led the U.S. core search market in April with 64.4 percent of the searches conducted, followed by Yahoo! Sites (up 0.8 percentage points to 17.7 percent), and Microsoft Sites (up 0.1 percentage points to 11.8 percent).
  • Americans conducted 15.5 billion searches in April, up slightly from March. Google Sites accounted for 10 billion searches, followed by Yahoo! Sites (2.8 billion), Microsoft Sites (1.8 billion), Ask Network (574 million) and AOL LLC (371 million)

Behavior of Search Engines and Crawling Factors:

Search engines like Google, Yahoo, and Bing, backed by lots of money, all try very hard to find the best websites for each given search. They have very complex algorithms, which like the recipe for Coke, are kept very secret.

Search Engines Look for:

  • Keywords: If you have the keywords (proper frequency in the right locations) that are being searched on your site, it’s a match.
  • Links: The more others link to your site, the more important your site is, and so the higher ranking it achieves.
  • Content changing frequency: If the content on your site never changes then your rankings go down.

If your site has good, rich content (with the right keywords) that users find valuable, then target audience will find your site via an online search.

So the number one, easiest thing to do is to add the keywords that target audience might type in to search engines to look for the desired results in Search Engine Result Page (SERP). If your business is primarily a regional business, make sure you include your local city in your keywords.

To find out which keywords are being used in searches you can use the following keyword analysis tools:

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