How a Commercial Printer Entered the Label Business in a Big Way

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by Greg Cholmondeley, Workflow Practice Director, Caslon & Company

ColorZone LogoI know it’s a slight departure from my usual focus on workflow software, but I wanted to share this conversation I had with Joshua Feller, owner of ColorZone ( in Benicia, California. We talked about the innovative ways they are using their EFI VUTEk and Jetrion printers along with their experiences working with EFI. This guy really understands how to stay ahead of the curve and make money at it.

I’ve attached my PODi Case Study video of the interview so you can hear Josh’s story in his own words but I’ll warn you, he sounds like an EFI shill because he seems to love the company and their products so much. He has good reason, though. He’s used their technology to dramatically grow his business and to enter into the completely new business line of high-volume label production and is busy working multiple shifts to handle all the new business. I’d be happy too.

They’re a small to mid-sized commercial printer located near the Napa Valley who have historically specialized in large format display graphics ranging from pop-up displays to banners to vehicle wraps. They have several large-format printers do to this work but their VUTEk GS3250LX is their go-to device. About three years ago they decided to leverage their proximity to local wineries and enter into the label industry. They made a decision to get a Jetrion 4950LX which let them start with plain, white, silver or clear media and produce finished product with one machine. It meant they were able to move beyond the prototype label business they were doing with their VUTeK so that they could keep their customers when they were ready to move into the 100K to 500K production runs.

It’s fun, educational and inspiring to listen to someone who is creative, successful, and optimistic in the printing industry today. Go ahead and listen to this 10-minute interview and perhaps you’ll be inspired too.

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