DoubleTree by Hilton Supports Properties with Marketing Resource Center

Posted on by Christine DeLooze | No Comments »
Business Objectives:   DoubleTree by Hilton has more than 250 hotel properties around the world. DoubleTree wanted to simplify procedures to make it easier for properties to order the things they need. They needed a solution that would provide:

  • A single sign-on, brand-controlled, content management site to share information
 
  • An easy-to-use, real-time, template-driven web-to-print and ad building site
  • A best practices forum for properties to share ideas and promotions
  • One place where all promotional materials can be ordered & reordered
  • Stricter policing of the newly launched DoubleTree by Hilton™ brand
  • Comprehensive reporting to track usage and expenses
  • The ability to expand beyond the US to support international properties
  • Faster turn-times, small on-demand quantities, no pricey transaction fees
Results:They hired the strategic partnership of Tray and MSP, and with programming assistance from eIntegrity, they were able to build and deliver a robust toolkit solution in less than four months:

  • “One-stop-shop” for all  brand information and materials
  • 100% adoption rate by DoubleTree properties in the U.S.
  • Turnaround decreased from 14 to 2 business days
  • More than 5,000 orders have been placed
  • All DoubleTree graphic standards are met 100% of the time
  • Large minimum orders abolished; transaction fees eliminated

Read more about how this campaign was structured and why it succeeded.

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